Put up or Shut up and stop moaning about gamification.

Spiral hypnosis Put up or Shut up and stop moaning about gamification

Andrzej Marczewski

Gamification Consultant with Motivait. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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13 Responses

  1. Chiel Reemer says:

    By the way: when designing you have a choice between being transparent and being opaque. I mean you can be straight-up about your manipulation, or you can try to skillfully hide your manipulative intentions. I myself believe in being transparent, I believe that is where the future is. People will be too smart to fool. If they llike your brand, your cause or whatever, they won’t mind giving you something (profile info for example) for a little discount. I like it better that way.

    • I think transparency is key when you fully launch. It can be of use to put metric tracking in place prior to launch, just to get an idea of where the pain points may be. As you say, people are to smart to fool for long, so best to not try!
      Andrzej Marczewski
      Sent from my mobile device

  2. Chiel Reemer says:

    Hi Andrzej, good post. Gamification sure is manipulative! That is pretty much the definition of a tool, no? An object or concept or working method created with the intention to manipulate the environment. Be it physical, emotional, political, economical or spiritual. That’s why controlling fire was such a big deal for us humans… 😉

    Did you by chance read my blog post on life as a game? It deals with some issues you might find interesting in the light of this post. Here’s a link if you want to check it out:
    http://de8vanbenkoelen.wordpress.com/2014/02/27/can-games-teach-us-how-to-live/

    Thanks anyway, always a good idea to stop by here for a good read!

  3. MaryVivit says:

    Nice article, especially stating gamification is manipulative. The trick is to design it so it is (or seems) less manipulative. I think most of us have seen some ugly, extremely manipulative systems, the base level being “give us all your contact info for 5% off”. Ugh. So we designers and developers need to really accept the challenge of designing and developing better systems.

    • Exactly. Had that at a toy shop. With my daughter and they offer her a treasure hunt map for the store as a bit of fun. They give it to her then tell me I need to give them my name and address for her to be able to play. Urm ….

  4. RickyXMartinez says:

    There are so many people out there that just don’t GET IT. Unfortunately we need some of these people to get our projects going and prove that Gamification is truly worth it and will be successful. I totally get you!

  5. Andres Solis says:

    ’nuff said! -great piece Andrzej

  6. Larus Yang says:

    when we talk gamification with other peopel,they just think it’s a game.They consider it subconsciously as something bad.

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