Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Google+ app: Plus Cut Down To Size

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Google+ is hot property right now. Technology bloggers the world over are writing thousands of words a day about it (myself included).

Sitting in a kind of partway space between the simplicity of Twitter and the do a bit of everything nature of Facebook, it is a technology that is still finding its true place in the social media world.

So far, it seems that where Facebook is for communicating with friends and family and Twitter is for engaging with new audiences and meeting new friends, Google+ is for talking at acquaintances! Read More ...

After sales care is just as important as pre sales if you want repeat business.

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I have just been trying to fix an issue with a delivery of a new PC, from a very large manufacturer, for my Father. I bought it online last week. It was a great experience. I spoke to a very helpful online assistant, who helped me answer all my questions and it went very smoothly indeed.

However, sadly I made a mistake in the delivery address. I mistyped the postcode. Now, this should not be the biggest problem in the world. You can still deliver to an address without one! This was not the case.

Instead I received an email. This email told me there was a problem with the address. Fair cop, how do I fix this I thought? Read More ...

Bath time blogging and walking on the moon.

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Image Bath time blogging and walking on the moon

Despite the title, this is actually about how amazing technology is and how much we take it for granted!

Right now, I am lying in my bath, typing this up on my iPhone. When I am finished, I will press publish on the WordPress app and moments later these words will become available to millions of people over the internet.
Whilst I am doing that I am also chatting to old friends over Meebo, Live communicator, Twitter and email.

Now, scrub that mental image from your mind and let the basic message sink in. We can communicate with friends and family and potentially connect with millions of other people all from a mobile device like a smart phone. Technology is amazing. Read More ...

Social Media without the social is just media.

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Having a Twitter account or a Facebook page for your company or brand, does not mean you have a Social Media strategy.

Many companies seem to still forget that the key word in Social Media is “social”.

Without customer interaction all you have is media, you may as well just use RSS!

Whilst static feeds on the likes of Twitter have their place (BBC news for instance), if you want to build your brand, you need to engage with your client base or potential client base.

People follow celebrities, not just to find out what they had for breakfast, but because most talk directly to their followers, making them feel closer to their heroes. So it should be with your brand. Read More ...

Combat School, retro games, imagination and broken bones.

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Combatschool Combat School retro games imagination and broken bones

I suppose I could call this the “Realification of Games”, but I won’t!

A slightly related more recent article I wrote can be found here Don’t See what’s there, see what’s not there.

“When I were a lad, games were better”.
That is often an opening gambit of any retro game lover. Of course it is not precisely true for all retro games. It would be more accurate to say; “when I were a lad, I loved the games we had available to us”.

That is not to say some were not better, but try convincing a modern gamer that any C64 game was better and they will laugh at you – before trying it. You see the sad fact is, they all look crap compared to the current photo realistic games we have. Read More ...

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