Gamification

Introduction to Gamification Part 4: Motivation (R.A.M.P, Maslow, SDT and more)

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Intro to Gamification Part 4 Introduction to Gamification Part 4 Motivation R A M P Maslow SDT and more

Warning, this is one of my longest blogs ever!

Now we know a bit about what games, gamification and game-based solutions are (and are not), it’s time to start to consider some of the non-game related topics you need to understand to be good at building game-based solutions. The first of these is motivation.

In gamification we tend to look at motivation in varying depths, starting from a very simple perspective with just two options. Intrinsic motivation or extrinsic motivation.

The most basic way to look at this is that activities that are intrinsically motivating are those that people will do because they want to or appreciate the benefits of doing them. Activities that require rewards, extrinsic motivation, people do because there is a reward, not because they want to do it. It is not quite as black and white as that, but it is a good starting point – read on! Read More ...

Introduction to Gamification Part 3: Games, Play and Toys

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Intro to Gamification Part 3 Introduction to Gamification Part 3 Games Play and Toys

In the last part of my introduction to gamification, I explained a little about my thoughts on Games Based Solutions, but I didn’t really explain what a game actually is. The reason for that is, it is a little complicated from an academic perspective. Now, that doesn’t really affect you in a business setting or as you undertake your job as a gamification designer, but it is always useful to have a deeper understanding of things you are speaking about.

Play

Let’s start with play as this is the foundation of games. There are many thoughts on play, I have a whole ebook and sections of Even Ninja Monkeys Like to Play dedicated to it. However, in this introduction series, I want to try and keep things simple! Read More ...

Introduction to Gamification Part 2: Game Based Solutions

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Instroduction to Gamification Part 2a Introduction to Gamification Part 2 Game Based Solutions

In part 1, we spent some time discussing what gamification is and isn’t. In Part 2, we are going to take a look at something that was introduced previously, but not explored; Game Based Solutions. My definition of Game Based Solutions is as follows:

The use of games and game-like app­roaches to solve problems and create better exp­e­ri­ences.

This expands upon gamification by including games as part of the toolkit for solving problems. This opens up a whole new dimension of possibilities when you are looking at solutions to client challenges. Gamification may be ideal for one product, but a training issue may be best solved with a serious game, which I will explain in a moment! Read More ...

Introduction to Gamification Part 1: What is Gamification?

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Introduction to Gamification Part 1 2 Introduction to Gamification Part 1 What is Gamification

Happy 2019. I thought this year I would go back to the beginning and reintroduce all of my previous work for a whole new generation! Sounds boring and a copout, I know. However, having not long released Even Ninja Monkeys Like to Play: Unicorn Edition, it seems like a good time to have a bit of a fresh look at things.

What is Gamification

So, starting at the beginning, let’s explore what gamification is, 8 years after I first discovered its existence!

The first thing to keep in mind is that gamification is not just about making games. In a true game, entertainment is the desired outcome of what the designer is building. In gamification, there is normally a defined business outcome, such as higher engagement rates. Entertainment is very rarely the core reason a business will want gamification in their product or service. Read More ...

Towards Creating an Open Definition of Gamification

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Gamification 2018 Towards Creating an Open Definition of Gamification

Ok, so here we are again, looking at the definition of gamification. I have defined it a few times, as have many others. However, this time I am approaching it from a slightly different angle.

Having just been at Gamification Europe, I have realised that my militant stand on needing a definition for gamification is right, but maybe my personal definition is a bit too flaky and the official definitions are a bit too limiting.

Depending on where you look, the generally accepted definition goes along the lines of Read More ...