Introduction to Gamification Part 4: Motivation (R.A.M.P, Maslow, SDT and more)

Intro to Gamification Part 4 Introduction to Gamification Part 4 Motivation R A M P Maslow SDT and more

Warning, this is one of my longest blogs ever!

Now we know a bit about what games, gamification and game-based solutions are (and are not), it’s time to start to consider some of the non-game related topics you need to understand to be good at building game-based solutions. The first of these is motivation.

In gamification we tend to look at motivation in varying depths, starting from a very simple perspective with just two options. Intrinsic motivation or extrinsic motivation.

The most basic way to look at this is that activities that are intrinsically motivating are those that people will do because they want to or appreciate the benefits of doing them. Activities that require rewards, extrinsic motivation, people do because there is a reward, not because they want to do it. It is not quite as black and white as that, but it is a good starting point – read on! Read More ...

User Types HEXAD: What Links Philanthropists to Socialisers

Hexad Evolution 2 User Types HEXAD What Links Philanthropists to Socialisers

A new paper looking to validate the User Types HEXAD Survey has just been released from the HCI Games Group (Games Institute, and Cheriton School of Computer Science, University of Waterloo). You can find it here Empirical validation of the Gamification User Types Hexad scale in English and Spanish or free…

One of the findings is something that has been noted before and is not a surprise to me, but something I realise I have never explained. The finding is that the Philanthropist and Socialiser types are very closely linked when you look into them. Read More ...

Intrinsic Motivation RAMP Misconceptions

RAMP Balanced Intrinsic Motivation RAMP Misconceptions

As we head to the holidays I wanted to revisit an old “model” and just clarify a couple of items that have cropped up in conversation over the years. The item in question is RAMP. This, as you may remember, is my core intrinsic motivation model of Relatedness, Autonomy, Mastery and Purpose. Obviously, based on Self Determination Theory, this has been a really handy tool in all of my gamification exploits over the years.

The basic idea is these are 4 motivations that are core to all people in some way. In self-determination theory, Deci and Ryan only speak about Relatedness, Autonomy and Competence (Mastery),  as altruistic purpose is part relatedness. Whilst true, for gamification it is useful to separate this out into its own. Read More ...