Effort Archives - Gamified UK - #Gamification Expert

Excel Template to Calculate Activity Value

March 21, 2016 by Andrzej Marczewski

A while back I wrote an article about how you have to balance the reward value of activities against the value to the client, user and effort.

The basic idea was that if a user has to work hard to get a reward, it had better be worth something. At the same time, if the value of the activity is high to the client, the reward should also be worth having.

At the time I wrote that, I developed a simple spreadsheet to help me calculate reward values for activities for a client I was working with. I thought I would share that with you to help you with your projects as well. Read More ...

Value to the User vs Value to You

September 25, 2015 by Andrzej Marczewski

Here is a little excerpt for the book for you, you know that book that I am still editing but hope to have published in the next 2 weeks…!

Whist basing the value of the reward on a user’s personal investment is important, it is also important not to lose sight of why you were gamifying the system in the first place.

Normally it is because there are certain actions or activities that you want to encourage the user to perform and complete. That being the case, you have to sometimes consider how valuable the action is to you, not just how much effort it is for the user. Read More ...

Balancing rewards against effort in Gamification

August 4, 2015 by Andrzej Marczewski

I have said it before, if you are going to use rewards, you have to get it right. Whilst there are arguments about the value and / or damage of rewards in gamified systems, they are still being used and I feel they are of value.

One of the keys to getting the use of rewards right, is understanding their value to the user relative to the actions or activities you want them to undertake. You have to consider the effort it will take. Effort here is: skill, time, physical effort, mental effort etc.

For example, if you offer a user an iPad for posting a single two line comment on your blog, you are setting the reward far too high for the relative effort expected of the user. If you offered an iPad to the person who finds the most bugs in your system, knowing that they will have to spend hours of their own time doing it, that is a better match of reward against relative effort. Read More ...

Gamification, delayed gratification and rewards

May 4, 2017February 6, 2015 by Andrzej Marczewski

There has always been this common thought that if you have to work harder for something or you have to wait for it, the reward will be all the greater in your mind. Now for the most part. that is absolutely true. The anticipation of some sort of reward ¹ is a massive trigger for dopamine and can make the reward all the more… well, rewarding – which we like!

The Marshmallow Test

However, not everyone is able to wait for a reward. There was a fantastic experiment in the 70s now referred to as the Marshmallow Test ². The set up was that children were sat in a room and a marshmallow was placed on the table in front of them. They were given an offer. Eat this one marshmallow now OR wait until I come back and you can have two marshmallows. It is worth watching the videos if you need a smile! Read More ...