Gamification

Target Gamification – My Top 9 Gamification Elements

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Target Gamification V1 Target Gamification 8211 My Top 9 Gamification Elements

There are some questions I am asked more than others. Today I want to give a slightly longer answer to one of them than usual! The question? “What is your favourite gamification element?”

My usual answer fluctuates between feedback (which covers anything from verbal to full online economies) or progress, which I have written about in the past. Recently though I realised that this was just not enough of an answer anymore.

The truth is, I have no one favourite element, every solution requires something a little bit different. However, there is a sort of process that I go through when designing a solution or strategy. It starts with my core or target (see – it ties in with the title!!). Then I have a few things that help to support that core, then finally something that embraces it all. Let’s start with an image. Read More ...

Gamified UK Gamification Consultancy is in Business

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Gamified official logo Gamified UK Gamification Consultancy is in Business

I am excited to announce that as of today, Gamified UK is officially opening it’s doors as a gamification consultancy.

Offering services such as solution design, talks, training and software audits I plan to add more value to the gamification industry by doing what I love.

What does this mean for the site? Well, I will still be blogging my heart out and coming up with new and improved frameworks and advice for all of you. I intend to have more involvement with research now as well, with so exciting work being released soon on the User Types HEXAD in conjunction with Waterloo University and AIT. On top of that, I would love to be able to add case studies based on the work I am doing. Read More ...

Save Your Best Songs for the Encore

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Guitar 1468928560 Save Your Best Songs for the Encore

Years ago I read an interview with a musician (whose name escapes me), where he was giving advice to new musicians. There was lots of good stuff, but the one that really stuck with me was this.

Save your best songs for the encore, even if you never get the chance to play them.

At the time, this struck me as very odd. However, over the years I have started to see where this guy was going. The first thing is that all your songs should be good – if you rely on one or two and the rest are fillers, people will notice. If you are so confident in your songs that you can leave the ones you feel are best for a potentially never heard encore, you are on to a winner! Read More ...

6 Tips for Short Term Gamification

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Pblnc2 6 Tips for Short Term Gamification

A question I get asked a great deal is “Are points, badges and leaderboards enough?” The stock answer from me is usually a resounding “No, you must consider motivation and the needs of the user, think RAMP and more…” In fairness, this is good advice and you should consider intrinsic motivation over extrinsic and the like. However, the answer really should be “Sometimes, it depends what your goals are.” You see, if you are looking for a short term or short sharp engagement, PBL may well be fine. Very often in gamification we are trying desperately to get people to consider long-term motivations and engagements. Really, it is likely that it is just a single simple task that people want completing. Read a new policy, complete the training, check out a new product. Read More ...

When Should I Start Thinking About Gamification in My Product?

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Question 1462352268 When Should I Start Thinking About Gamification in My Product

TL:TR NOW!

A question I am often asked is “I am making a new product, when should I start looking at gamification?”

That is usually combined with “How much will it cost?”

The answer to the second is linked to the first, but the first is much easier to answer! Essentially, if you are considering gamification as part of your engagement strategy – build it into your plans at the very very start! As I have stated many times, adding gamification to a product when it is already built – ie patching an engagement issue – is never going to be effective. If you build it into the product and make it core, then it has a much higher chance of actually working. That doesn’t mean it is easier to do at this stage or that it will work – that leads us on to the second question. Will it be expensive? Read More ...