Gamification

10 Years of HEXAD

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10 years of hexad 10 Years of HEXAD

Well, I just realised that I may have missed the 10-year anniversary of the HEXAD!! (Try the new 12 question quiz!!)

I think I actually created the HEXAD in 2013 – but it is a bit fluffy as it went through so many iterations before the HEXAD was finalised! Below you can see some of the evolution. There was much more than this of course.

One of the things building this taught me was that you are not always right! I too many missteps and had a lot of help. Richard Bartle, Amy Jo Kim and Nicole Lazaro all gave me loads and loads of help as I developed the types. Read More ...

The 4 Pillars of Change in Gamification, Optimisation and Behaviour Change

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The 4 Pillars of Change The 4 Pillars of Change in Gamification Optimisation and Behaviour Change

In my new world, I focus on optimisation a lot in the realms of e-commerce performance. Testing, personalisation etc. It has taken a very long time for me to realise that my new world is almost identical to my old world of gamification. At their most basic, they both rely on 4 key pillars to succeed as they are both focused on behavioural change.

I wanted to just explore those briefly here with you, as much as a way of consolidating the thought process as much as anything else!!

The four pillars are. Read More ...

Expert’s Warning: Master AI, Data, and Gamification or Risk Going Out of Business in 5 Years!

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JLZTCGLE8NBBVv2qqzET 1 zaxo8 2x Expert 8217 s Warning Master AI Data and Gamification or Risk Going Out of Business in 5 Years

Made you look, made you stare, made you mess your underwear!

We have all seen the headlines like “Expert says if you don’t know AI, you won’t be in business next week”. But the truth is, that’s bollocks.

Now, you may not be in as great a shape as those in a similar line of work that do understand AI, but you won’t be out of business if you remember this one simple rule. People make a business.

The truth is that most people don’t even understand what any of this stuff is. AI isn’t AI for the most part, it is just clever algorithms (even ChatGTP agrees with me there – see the end of this post). Very few people really understand data and big data, they just think it is Google Analytics. Even fewer seem to understand Gamification still, relying on parlour tricks rather than good game and behaviour-based design. Read More ...

What Is the Opposite of Engagement?

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Disengaged 2 What Is the Opposite of Engagement

In gamification, we talk about engagement a lot! After all, the whole point of gamification is to engage people and get them to do more of something!

But what is the opposite of engagement and why is it important to know this?

Firstly, let’s get our definition of engagement. I like to use the one offered by Macey and Schneider in 2008, which whilst focused on employee engagement, I think fits generally for many gamification purposes.

Employee engagement is “a desirable condition that has an organizational purpose and connotes involvement, commitment, passion, enthusiasm, focused effort, and energy”. In other words, engagement is when employees are fully invested in their work and feel a sense of purpose and fulfillment. Read More ...

What If I Don’t – A Decision-Making Framework

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Dont What If I Don 8217 t 8211 A Decision Making Framework

I want to discuss one of the decision making frameworks I use day to day. Unlike many, this takes a deliberately negative look at decision making. Rather than a lot of these things that look at “Imagine and manifest, if you want it, it will happen” or “Think of the good things that will happen if you do this now, rather than later”, this flips it and says “What if I don’t do this, what are the consequences and knock on effects”.

As an example of the two different ways of looking at a problem, let’s take my daughter tidying her room. Read More ...