There are many tools available to gamification designers to help them with their designs. One of the most useful for me, for reasons I will go into here, is the concept of User Types....
I have finally caved and given Fortnite some proper time. It all started when my 12-year-old daughter noticed it was on my PC. I had downloaded when it first came out, but after one...
A new paper looking to validate the User Types HEXAD Survey has just been released from the HCI Games Group (Games Institute, and Cheriton School of Computer Science, University of Waterloo). You can find it...
When speaking to people about gamification, I often hear comments along the line of “Yeah, but games are only for kids”, or “Yeah, but the age groups who work here are not interested in...
Gamification frameworks, like many other industries, are all over the place. Everyone has one and probably argue theirs is the best. Hell, I’ve got loads dotted around the site! But, which one is actually...
It’s that time of year again, where I list out all the posts of the year! It has been an odd year for me, with a couple of major job changes for me and other...
Player Types and User Types, I’m not gonna lie, I love ’em. I imagine that is obvious considering I have spent so long making my own! However, it’s time for a bit of a...
One of the cool things about working at Motivait, is having access to some very cool and very intelligent people! One of those is a chap by the name of Carl Eacott. We met...
Just a quick post to officially introduce the Periodic Table of Gamification Elements. This is all 51 of my Gamification Mechanics and Elements in a pretty table 🙂 Buy the poster here https://www.redbubble.com/people/gamifieduk/works/25949573-periodic-table-of-gamification-elements My next...
One of the things that happens when you create popular frameworks and the like, is that people like to interpret them to fit their needs. This is why I created the User Types Hexad...
Over Christmas, I started to play Battlefield 1, a game that I was especially looking forward to given my love of the series. I’ve not had as much time to play video games as...
With the news that a hacker group is using gamification to try and get people to engage in DDoS attacks, I got to thinking about what type of user may wish to engage with...
I thought it would be good to finally show you all the research results from Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo and of course Gamified UK around...
Hi all. Lots of changes on the go at the moment, but one big one is an overhaul of the User Type Test. In collaboration with the Austrian Institute of Technology and HCI Games...
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Welcome to Gamified UK
Gamified UK is my blog all about gamification and a few other things that interest me. My name is Andrzej Marczewski, nice to meet you!
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