3 C’s to reduce negative uncertainty

Uncertain 1418824595 3 C 8217 s to reduce negative uncertainty

I have spoken about mystery and the like in the past and you would be forgiven for thinking that uncertainty sits in a similar space. The difference is that mystery or surprise are designed and deliberate.

TL:TR?

Defining Uncertainty

In this instance I am defining uncertainty as “The lack of certainty. A state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.” 1

Uncertainty can be both negative and positive. As with mystery, sometime snot knowing all the details leads to a healthy curiosity and motivates you into “opening the box” (though that didn’t work out so well for Pandora…). There has be research done on how uncertainty can actually boost motivation as well. A paper called “The Motivating Uncertainty Effect2 This study showed that if people were given a limited amount of information about the reward they would receive, it could actually boost motivation. Read More ...

Disruptors: My Negative User Type

Alfred Disruptors My Negative User Type

One of the questions I get asked about when people see my User Types, “What about Killers?” Now I have spoken about the Bartle Killer type and why I don’t really account for them in the types. In a nutshell, Killers want to destroy and humiliate other players in MMO’s. This is not a behaviour we are trying to build for in gamificaiton and as my User Types are written to help give ideas and structure for designing systems – they didn’t really have a place. This is especially in enterprise gamificaiton where this type would be handled with internal policy! Read More ...