3 C’s to reduce negative uncertainty

Uncertain 1418824595 3 C 8217 s to reduce negative uncertainty

I have spoken about mystery and the like in the past and you would be forgiven for thinking that uncertainty sits in a similar space. The difference is that mystery or surprise are designed and deliberate.


Defining Uncertainty

In this instance I am defining uncertainty as “The lack of certainty. A state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.” 1

Uncertainty can be both negative and positive. As with mystery, sometime snot knowing all the details leads to a healthy curiosity and motivates you into “opening the box” (though that didn’t work out so well for Pandora…). There has be research done on how uncertainty can actually boost motivation as well. A paper called “The Motivating Uncertainty Effect2 This study showed that if people were given a limited amount of information about the reward they would receive, it could actually boost motivation. Read More ...

Altruism: Kindness begets kindness

Altruism Altruism Kindness begets kindness

One of the ideas that has always fascinated me is altruism within random groups. The idea that if you do a good deed and others see it, they will also be more likely to do a good deed.

I have been testing this idea on my drive into work for a few months now. In a totally non scientific way, I have been alternately allowing people to cross past me at a junction and not letting them. When I let them cross, I keep an eye on the car behind me to see if they then let the next person through.

I would estimate that about 7 times out of 10, the person behind will let the next car through. When I don’t do it, then the car behind almost always follows suit and won’t let the someone past. Read More ...