The Future of Gamification

Augmented reality 1476093062 The Future of Gamification

Recently I was honoured to be asked to be part of a documentary about games, their history, and evolution. One of the questions that I was asked that really got me thinking was “What is the future of gamification?”

I am asked this quite often and tend to go with a safe answer. In my view, we will not speak about gamification within the next few years. It will be spoken about in the same way social media or digital is, just  another part of various strategies. In the case of gamification, it will become part of a standard set of tools for experience design. Read More ...

3 C’s to reduce negative uncertainty

Uncertain 1418824595 3 C 8217 s to reduce negative uncertainty

I have spoken about mystery and the like in the past and you would be forgiven for thinking that uncertainty sits in a similar space. The difference is that mystery or surprise are designed and deliberate.


Defining Uncertainty

In this instance I am defining uncertainty as “The lack of certainty. A state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.” 1

Uncertainty can be both negative and positive. As with mystery, sometime snot knowing all the details leads to a healthy curiosity and motivates you into “opening the box” (though that didn’t work out so well for Pandora…). There has be research done on how uncertainty can actually boost motivation as well. A paper called “The Motivating Uncertainty Effect2 This study showed that if people were given a limited amount of information about the reward they would receive, it could actually boost motivation. Read More ...