Ryan Archives - Gamified UK - #Gamification Expert

User Types HEXAD: What Links Philanthropists to Socialisers

October 26, 2018October 25, 2018 by Andrzej Marczewski

A new paper looking to validate the User Types HEXAD Survey has just been released from the HCI Games Group (Games Institute, and Cheriton School of Computer Science, University of Waterloo). You can find it here Empirical validation of the Gamification User Types Hexad scale in English and Spanish or free… http://hcigames.com/download/empirical-validation-hexad-scale/

One of the findings is something that has been noted before and is not a surprise to me, but something I realise I have never explained. The finding is that the Philanthropist and Socialiser types are very closely linked when you look into them. Read More ...

Correcting the Misconceptions Around the Philanthropist User Type and Purpose

February 18, 2020January 23, 2017 by Andrzej Marczewski

One of the things that happens when you create popular frameworks and the like, is that people like to interpret them to fit their needs. This is why I created the User Types Hexad in the first place – so that I no longer had to interpret Bartle’s Player Types to fit my needs in gamification!

However, what can happen is that the interpretations become more popular than the original and if you are not careful the meaning of the original is lost. This is true of one of the types in my Hexad – and I am not innocent in the issue! I have allowed the change to happen, even integrating it into the types and my motivation framework RAMP. The type in question is the Philanthropist and the motivation Purpose. Read More ...

Free Chapter – And Some Gamification Tips

January 2, 2016 by Andrzej Marczewski

Just as New Year passes us, I thought I would throw out a free chapter from my book. It is one of my favorites actually, all about loyalty!

Free Chapter on Loyalty

Now for the tips mentioned in the title :).

If you are looking at gamification in 2016, there are a few things you really need to know about. I am not going to just give it to you, where is the fun in that? Search the site, search Google and see what you can find out!

Intrinsic Motivation

Self Determination Theory

Overjustification Effect. Really important to understand!

Competition vs Collaboration

MDA Framework

4 Keys 2 Fun

Serious games, Games based learning

Play

Player / User Types

Gamification Code of Ethics

Points & Badges Video Tutorial

March 27, 2014 by Andrzej Marczewski

Vlcsnap 2014 03 27 11h36m24s217 Points 038 Badges Video Tutorial

The fourth video in my series of tutorials (finally!!)

This one is just a short (10 minute) look at points and badges in gamified systems and how to make some use of them. Not all that different from my Points and Badges: Not Totally Evil blog post, but also talks about balancing and best use case.

Enjoy!

3 Layers of Motivation (Updated for 2018)

December 11, 2017January 13, 2014 by Andrzej Marczewski

The more I consider motivation, the more I realise it is one of those things we in gamification use as a catch-all. It’s a bit like how we treat the term “game mechanics” and, well, gamification!

Generally speaking, you will hear the terms intrinsic and extrinsic when motivation is spoken about. You will hear Deci & Ryan, Dan Pink, Maslow and more spoken about. However, when it comes down to it our argument is always the same. Intrinsic motivation is always better than extrinsic rewards. At times you will also hear a further comment that a balance of extrinsic rewards and intrinsic motivation will yield the best results. Read More ...