Gamification is sh1t. Let’s make it better.

Gamification glossary Gamification is sh1t Let 8217 s make it better
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Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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2 Responses

  1. This article sums up the state of Gamification. Some proponents of Gamification and its practitioners are excellent and there are some incredible case studies where G has yielded significant results over what would have been possible in the “real world” where large enterprise can sleep walk into oblivion. Poorly executed, Gamification is a bit like trying to pump water out of a sinking ship, it might work for a while but the ship is still sinking – if you’ve not addressed the core issue or identified the core behaviour change you want to effect, you’re wasting your time and crucially, have lost an opportunity to make a difference and win.

  1. July 31, 2014

    […] Gamification could be so much better, but right now it seems to be in a terrible state! Some thoughts on making it better.  […]

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