Gamification is sh1t. Let’s make it better.

Gamification glossary Gamification is sh1t Let 8217 s make it better

I thought that might get your attention. Excuse the contrived use of the 1 in shit there as well, firewalls can be so jumpy about certain words.

Now back to my point.

Gamification, in far too many cases right now,  is indeed shit. I am not saying gamification itself is bad, just a lot of the uses and applications of gamification that we are seeing out there falls into that particularly odorous category.

It’s as if gamification has become the duct tape of user design. “The user experience is a bit off, what should we do? Add gamification”. “The system is not great, people get stuck and don’t like using it, what should we do? Add gamification – points and badges will fix it!”. “We need to improve efficiency in the department. How can we do that? A leaderboard you say? Let’s do it!” Read More ...

A few videos for you and a design worksheet

20140505 144722 A few videos for you and a design worksheet

Hi all. Not got a blog ready yet, but thought I would post a few videos for you. The first is about my User Types. I made it for Victor Manrique’s Iversity gamification design course (he has kindly agreed to let me post it here). The others are some little test videos I have been making recently with the fantastic Adboe Voice.  If you want to be able to create simple narrative driven videos and have an iPad – check it out (it’s free).

Also, I have started to build a worksheet to help you design and plan gamified solutions, The first draft is now available – let me know what you think! gamified uk worksheet v3 (pdf) Read More ...

New Year – What could it Bring

Backtothefuture delorean New Year 8211 What could it Bring

Well, in a few hours it will be 2012. Now, sadly we are not traveling in flying cars though luckily it doesn't look like the world is going to end. So what is going to happen in 2012?

I think it is pretty certain that a gajillion new social media related jobs will be created. That said, I have to wonder how long that can last.