Gamification as a Strategy


Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

You may also like...

10 Responses

  1. MarcusMarcus says:

    Gamification design should be experience design, not just product design or others.

  2. KatarinaKatarina says:

    That is a bit hard to accomplish! Where is the line between the strategy and service?

    • The service can be included as part of the strategy, but not instead. The strategy starts from day one of the design. The service is part of the technology discovery phase of the project and can be added later. The strategy defines how you use the service to get more from it though. A straight PBL system like captain up can have great quest structure and other new hooks and plugins built, if you work out your strategy up front.

  3. Marcelo Augusto da Silva CostaMarcelo Augusto da Silva Costa says:

    But the new Gamification can works together with the classic Gamification?

  1. December 23, 2016

    […] 5) Gamification as a Strategy […]

Leave a Reply

Your email address will not be published. Required fields are marked *

two × 4 =