Progress: My Desert Island Gamification Element
You want to use gamification as part of a solution you are building, but resources are limited and you can’t take a fully gamified approach. What is the one gamification element that you would...
Author: Andrzej Marczewski
The Piano Staircase isn’t Gamification – But That’s Okay!
There are many examples that get rolled out again and again when it comes to gamification. Several of them come from an experiment that Volkswagen did a few years ago called The Fun Theory....
Learning from Games: Escapism
As gamification practitioners, we are looking to utilise things that games do really well in areas that could desperately do with being more engaging in some way. I read somewhere recently that “in games,...
The Fearification of Fun
I recently read about a large online outlet who had introduced “Gamification” into the workforce. The idea was that by doing activities that the company felt were correct and efficient, the employee would earn...
Gamified UK Special Bundle Offer: Book, Cards and Toolkit
Hi all. This is (probably) a time-limited offer, but I wanted to offer an all in one bundle of my book, Even Ninja Monkeys Like to Play: Unicorn Edition as a colour PDF for...
Take A Step Back Before Going Off the Rails…
Just a short thought for your today. When building or designing anything, it is very easy to get caught up in your own thoughts and ideas. Introspection is fine, but from time to time...
Analogue vs Digital Gamification
Gamification is often thought about as a digital realm, but that is not the case at all! Some of the best gamification I have seen has been “analogue”, or not digital. I myself have...
Introduction to Gamification Part 7: Rewards and Reward Schedules
In the last chapter, I briefly touched on reward schedules. The most basic way to define reward schedules is that they are a set of rules that define when a reward (or any kind...
Anxiety – What it feels like when I have an Anxiety Attack
Something very different today. I have suffered from anxiety and depression for as long as I can remember. This video is an attempt to demonstrate what it is like when “the voices in your...
The Perception of Fairness
Coin Master. Have you played it? I have. It’s currently the top grossing game on mobiles. If you have not played it, it’s a fruit/slot machine. You put virtual money in, spin the reels...
Introduction to Gamification Part 6: The User Journey
In the last chapter, we looked at goals and feedback. To follow on from this, I wanted to look at how you should plan feedback and rewards, based on the user’s expectations. However, to...
Self Importance and Ego in the Era of Gurus
Just a quick one (yeah another quick one) whilst I finish off the reward schedule chapter of my Introduction to Gamification series! I was recently doing a series of talks which gave me reason...
Is Gamification Dead?
As a quick break from my Introduction to Gamification series, I wanted to ask a serious question. Is gamification dead? It is a tough question for someone who lives and breathes gamification to consider,...
Introduction to Gamification Part 5: Goals and Feedback
The core of gamification can be boiled down to two key components. Goals and Feedback. Of course, there is more going on that supports these, but those are the two keys of gamification. Gamified...
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