No Black Friday Sale Here
Rather than try to coerce you to purchase my stuff by devaluing it, I thought I would just remind you of some of the cool stuff I have on sale around here! Even Ninja...
Author: Andrzej Marczewski
The Importance of Definitions (and Why They Don’t Matter)
Yep, paradoxical title alert! Recently I got into a very interesting debate on LinkedIn about the definition of Gamification. Now, I have long had my definition of gamification, one that doesn’t stray too far from...
Getting Into Gamification
A question that is often asked, is “How do I get into Gamification?” First off, don’t go my route – it was long and painful! However, there are things I did that will help...
Gamification Design Toolkit + Inspiration Card (Download) just £17
Hey there you lovely people. The downloadable version of my cards has been very popular, so I am now officially bundling them in with the Gamification Tool Kit for £17 (rather than £20 for the...
Learning From Games: Onboarding and Mario
I’ve probably mentioned this in the past, but Super Mario (for me) has one of the best on-boarding experiences of any game I’ve ever played. But let’s start at the beginning. What’s On-boarding? On-boarding,...
User Types HEXAD: What Links Philanthropists to Socialisers
A new paper looking to validate the User Types HEXAD Survey has just been released from the HCI Games Group (Games Institute, and Cheriton School of Computer Science, University of Waterloo). You can find it...
Books, Music, Advice, Return to Quality Content and Stuff
Hi all. So, I wanted to give a bit of a life update as the site has been lacking in what I would consider “quality content”. I have had to take a bit of...
World Mental Health Day
On World Mental Health day, I thought it was important to remind people of one thing. Mental health is not a rude term. It should not have shame or stigma attached to it. If...
New Book: Even Ninja Monkeys Like to Play Unicorn Edition (Special Price)
So, after much time wasted for various reasons my new Gamification book, Even Ninja Monkeys Like to Play: Unicorn Edition is finally available on Amazon as a paperback. The eBook will be available on...
Beware of Popularity Contests
Voting. A fair and representational way to decide if A is better than B… Isn’t it? A simple mechanic where people are asked to express their opinion by way of simply ticking a box,...
Whatever Happened to Gamified UK the Gamification Consultancy?
A question I get asked every so often is “Didn’t you run your own gamification consultancy? What happened?” There is an assumption something bad happened. Did I make a bad business decision? Did I run...
The Number One Mistake in Gamification Design
Ok, so this is going to polarise you guys a little, but MY number one mistake in gamification design, as I personally see it… Designing the solution that you want rather than what the client...
Looking for some feedback
Hi all. No words of pseudo-wisdom this week, just looking for some feedback! Last year I wrote an updated version of Even Ninja Monkeys Like to Play called the Unicorn Edition. It contains large...
The “Little Piggy” Communications Test
Do you remember the old poem, “This Little Piggy”? This Little Piggy poem This little piggy went to market, This little piggy stayed at home, This little piggy had roast beef, This little piggy...
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