Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Introduction to Gamification Part 2: Game Based Solutions

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Instroduction to Gamification Part 2a Introduction to Gamification Part 2 Game Based Solutions

In part 1, we spent some time discussing what gamification is and isn’t. In Part 2, we are going to take a look at something that was introduced previously, but not explored; Game Based Solutions. My definition of Game Based Solutions is as follows:

The use of games and game-like app­roaches to solve problems and create better exp­e­ri­ences.

This expands upon gamification by including games as part of the toolkit for solving problems. This opens up a whole new dimension of possibilities when you are looking at solutions to client challenges. Gamification may be ideal for one product, but a training issue may be best solved with a serious game, which I will explain in a moment! Read More ...

Introduction to Gamification Part 1: What is Gamification?

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Introduction to Gamification Part 1 2 Introduction to Gamification Part 1 What is Gamification

Happy 2019. I thought this year I would go back to the beginning and reintroduce all of my previous work for a whole new generation! Sounds boring and a copout, I know. However, having not long released Even Ninja Monkeys Like to Play: Unicorn Edition, it seems like a good time to have a bit of a fresh look at things.

What is Gamification

So, starting at the beginning, let’s explore what gamification is, 8 years after I first discovered its existence!

The first thing to keep in mind is that gamification is not just about making games. In a true game, entertainment is the desired outcome of what the designer is building. In gamification, there is normally a defined business outcome, such as higher engagement rates. Entertainment is very rarely the core reason a business will want gamification in their product or service. Read More ...

Towards Creating an Open Definition of Gamification

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Gamification 2018 Towards Creating an Open Definition of Gamification

Ok, so here we are again, looking at the definition of gamification. I have defined it a few times, as have many others. However, this time I am approaching it from a slightly different angle.

Having just been at Gamification Europe, I have realised that my militant stand on needing a definition for gamification is right, but maybe my personal definition is a bit too flaky and the official definitions are a bit too limiting.

Depending on where you look, the generally accepted definition goes along the lines of Read More ...

The Man in the Hat: Anxiety, Public Speaking and Dave Rage

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31234556367 gamification europe 2018 amsterdam The Man in the Hat Anxiety Public Speaking and Dave Rage

I’ve not been shy about talking about my issues with anxiety and depression over the years. They are a part of my life and something that I am not ashamed of these days.

However, not being ashamed of them does not make them go away!

Anxiety is the biggest problem on a daily basis. A large portion of my time is spent wanting to curl up into a ball and hide from the world. cutting any and all contact with other humans. That is part of the reason that I used to love online gaming. I didn’t have to interact with “real” people, there was no expectation that I would have to make eye contact. I could be Dave Rage, cannon fodder grunt in Call of Duty. Read More ...

No Black Friday Sale Here

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No sale No Black Friday Sale Here

Rather than try to coerce you to purchase my stuff by devaluing it, I thought I would just remind you of some of the cool stuff I have on sale around here!

Even Ninja Monkeys Like to Play: Unicorn Edition

Here is a free chapter! “How to Use Narrative to Create
Deeper Experiences”

Gamification Inspiration Cards

You can get the gamification inspiration cards in two ways. You can buy them as a physical deck here – https://www.drivethrucards.com/product/130329/Gamification-Inspiration-Cards–Full-Colour

Or

You can download them directly from me, with a printable PDF (8 per page of A4) and all cards as PNG images. Read More ...