Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

A few videos for you and a design worksheet

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20140505 144722 A few videos for you and a design worksheet

Hi all. Not got a blog ready yet, but thought I would post a few videos for you. The first is about my User Types. I made it for Victor Manrique’s Iversity gamification design course (he has kindly agreed to let me post it here). The others are some little test videos I have been making recently with the fantastic Adboe Voice.  If you want to be able to create simple narrative driven videos and have an iPad – check it out (it’s free).

Also, I have started to build a worksheet to help you design and plan gamified solutions, The first draft is now available – let me know what you think! gamified uk worksheet v3 (pdf) Read More ...

GAME: A design process framework

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GAME Framework New GAME A design process framework

Quite some time ago I released my little design framework. Well as I have been condensing my thoughts and ideas, I decided it was time to make it a little easier, so I came up with GAME.

Gather

Gather information by asking;

  • What are you gamifying
  • Why are you gamifying it
  • Who are you gamifying it for
  • How is success measured

Act

Once you have the information, act on it. Design the best solution for your goals and the engagement / experience of your users. Then you have to test it with them!

Measure

Measure the activities of the users and measure the outcomes and how they relate to your goals. Use this feedback to iterate improvements. Read More ...

Why do we use game related words in gamification?

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20140505 144722 Why do we use game related words in gamification

And, is it ok?

The quickest answer is ease and lack of maturity.

It is easy to borrow words from games like quests, missions, achievements, trophies, player and the like. It is easier than finding gamification or more “businessy” alternatives. The reason for this? Gamification has not yet matured enough to have its own set of metaphors to use. Instead we use ones from games.

Is this ok?

It all depends who you ask. Many in gamification, especially the newest members of the movement, don’t like it. It feels as though it cheapens the amazing things that can be achieved with gamification. It makes us all think of the bad times, where points, badges and leaderboards were all that was out there. Read More ...

The EEEE User Journey Framework

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20140501 205118 The EEEE User Journey Framework

Over the past weeks as I have been re-writing chunks of my book and preparing for various talks, I have been trying to consolidate a lot of my ideas. This has so far lead to four basic frameworks.

RAMP, GAME, EEEE and User Types. There is a big infographic at the end of this post that goes over them, but in brief

RAMP: My intrinsic motivation framework that I have spoke about before. Relatedness, Autonomy, Master, Purpose.

GAME: An update of my original development process framework. Gather, Act, Measure, Enrich. I will speak about this in the next blog post. Read More ...

Looking back at my life – Computer games are in there!

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Jedi logo decal 87463 Looking back at my life 8211 Computer games are in there

As I turned 36 yesterday, I started to reminisce a little about what things have helped define my life. I am not talking about family or friends, but actual things.

The first that came to mind was Games, more specifically video games. Now, I am too old to be a millennial – so I of course have not had computers in my life since I was born. However, I have had computers in my life from pretty much the first memories I have – and that is around 4 or 5 years old.

First we I remember us having an Apple II and playing Star Trek with my dad. After that it was a ZX Spectrum+ with a Micro Drive. My dad had only a few games for this, but I strongly remember Ant Attack – one of the first survival horror games!. Somewhere around this time I discovered my dads Acetronic MPU 1000, This was my introduction to multi-player games as we would spend hours playing Space War, Golf, Tank Plane Battle and Space Invaders. That system came out many times over the years! Read More ...