Tagged: Gartner

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A few videos for you and a design worksheet

Hi all. Not got a blog ready yet, but thought I would post a few videos for you. The first is about my User Types. I made it for Victor Manrique’s Iversity gamification design course (he has kindly agreed to let me post it here). The others are some little...

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Why do we use game related words in gamification?

And, is it ok? The quickest answer is ease and lack of maturity. It is easy to borrow words from games like quests, missions, achievements, trophies, player and the like. It is easier than finding gamification or more “businessy” alternatives. The reason for this? Gamification has not yet matured enough...

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Ark Group KM Conference

Gamification is a hot topic right now. Gartner even has it at the top of its hype cycle right now. But, what is it and has it taken off in the world of Knowledge Management? Wikipedia defines gamification as; the use of game thinking and game mechanics in non-game contexts...

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[Updated] What gamification is to me – My definition

Updated September 2015! As you know, over the weekend I picked a fight with Gartner over their redefinition of gamification.http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ and http://gamified.uk/2014/04/05/a-response-to-gartners-new-definition-of-gamification/ The conversation turned to a bit of a bun fight, so I have now stepped away a little. However, it got me thinking about my own definition and...

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A response to Gartner’s new definition of gamification

On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification. It would be; “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals” http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ At first I chuckled. This was very similar to the...

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First considerations of Gamification

On thing I am asked more than any question when it comes to gamification, is how do I get started. What is the first thing I should do. The answer they are hoping for normally is something like “Download this great framework and slap it on your product – job...

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What if they don’t want to play?

One of the questions I get asked all the time is, “What if people just don’t want to play your game? How do you engage them?”. The answer comes in two parts, both as important as each other. One you may not like, but you have to accept it! The...

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Money, Motivation and Common Sense

Here I am again, considering extrinsic rewards and their effect on motivation. Recently I was told that it is obvious that if a person is given more money to do their job, that they will do it better and probably enjoy it more. I stopped myself quoting Deci or Pink,...

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Why does Gamification Fail?

A question I get asked a lot is, “Why does gamification fail?”. Gartner said that by 2014, 80% of gamified systems will fail due to poor design. My question is, what is poor design? I had thought that it was really just implementing “thin layer” points, badges and leader boards...