Catching the Klout

Catching the Klout Catching the Klout

The other day, I made a funny. Mark Schaefer even re-tweeted it to a decent response. Based on his comment about the Social Media metric site, Klout, I suggested that it kind of sounded like an STD. RT @daverage still say klout sounds like an STD. Damn I’ve got the klout. — Mark Schaefer (@markwschaefer) … Read more

Reviews – Resetting the Value baseline

[dc]A[/dc]s a person who runs a games review site, I am extremely fortunate and get to try out not just games, but gaming related hardware. Anyone who has seen my site will know there are quite a few headset reviews as well as reviews of gaming mice.

Just recently though, I have had a slight crisis over how I perceive value. One of the things people often criticise reviewers for, is the lack of connection they have to average buyers. I always thought that I was pretty good at this, but I may have slipped a little!

Don’t get me wrong, I stand by all of my reviews, as I have said before, you can only review based on what you know. You can only compare products against ones you have previously used.

At £150 a product may well be amazing. However, it is still £150. Is that really good value, when a product that is £40 performs almost as well, even if it is missing some of the whizzy bits? The fact that I, as a review, am not paying for it can make for a strange view on the value.

It is my job to put myself in the shoes of the buyer. When presented with two products, each of which has had a shining review – which will I go for – the one my wife will kill me for spending money on, or the one that is almost as good but is less that half the cost?

I do this with every review, but until now did not have a baseline to compare to. Now I do!

But again, this all comes down to experience and having a broader range of products to compare.

PDF Tray Reviews 8211 Resetting the Value baseline

Think old school to promote the new.

Got a new Social Media project to promote? Try thinking old school! If you want to tell people about your company’s new Twitter account, don’t just rely on Twitter. You can’t guarantee they are using yet, but your new account may be the perfect excuse they need to start. Same with Facebook, Google+ etc. Just … Read more