3 Layers of Motivation (Updated for 2018)

Layers of motivation 2017 3 Layers of Motivation Updated for 2018

The more I consider motivation, the more I realise it is one of those things we in gamification use as a catch-all. It’s a bit like how we treat the term “game mechanics” and, well, gamification!

Generally speaking, you will hear the terms intrinsic and extrinsic when motivation is spoken about. You will hear Deci & Ryan, Dan Pink, Maslow and more spoken about. However, when it comes down to it our argument is always the same. Intrinsic motivation is always better than extrinsic rewards. At times you will also hear a further comment that a balance of extrinsic rewards and intrinsic motivation will yield the best results. Read More ...

Gamification: Overjustification Effect and Cheating

Disruptor journey Gamification Overjustification Effect and Cheating

Happy New Year everyone. I was going to start the year with a little article on how I problem solve, but an opportunity arose to write about something that I have been wanting to write about for a while!

When extrinsic rewards go bad

A couple of nights ago, I was bombarded with notices about comments on one particular blog post. Each was from a different, but similar anonymous email address and contained “Nice post xxx” where xxx was a number. Each comment also came from the same IP address.  I was about to block the IP totally, when I noticed that the leaderboard on my site had one very clear leader. It also showed that had a very unusual stream of activity – multiple comments on one post, multiple likes and tweets and g+ across pages and more. They had found a loop hole in the way CaptainUp manages scores. I knew it would probably happen and truth be told the culprit was not a great surprise to me.  What did surprise me was an article that he then published about his experience with gamified systems on my site and another. Read More ...

Top 10 Posts and Pages from 2013

Gamification e0 Top 10 Posts and Pages from 2013

Happy 2014 everyone! Just a quick post to show you all what the top 10 pages and articles have been on my blog in the past 12 months. It fills me with joy just how popular the User Types have been!

  1. Marczewski’s User Types
  2. Marczewski’s User Types and Nicole Lazzaro’s 4 Keys 2 Fun
  3. Game Mechanics and Gamification
  4. The Differences between Gamification and Games
  5. My Gamification Framework
  6. The Effect of Time on Decision Making
  7. Supporting Marczewski’s User Types
  8. Gamification in the Wild – Examples and Case Studies
  9. Extrinsically and Intrinsically Motivated User Types
  10. Game Thinking – Breaking it Down

I’m looking forward to exploring the types more this year, but also getting some more facts and figures behind them (probably…).

My wishes for this year are to get more involved in the practical side of gamification, working closer with the industry as a whole. Doing more talks (UK, get your act together and start doing more gamification events – I am really reasonably priced 😉 ). Also, I would love to do a few guest lectures for game design students, marketing students and the like! Read More ...

2013 Blog Round Up

2013 round up 2013 Blog Round Up

2013 was all about gamification and loyalty for me. It saw some massive highlights as well, with trips to Portugal and Madrid to do talks as well as meeting a few great people (and a hero or two!).

It was also the year that gave birth to my Gamification User Types, the work I am most proud of so far!

So here is a round up of everything I wrote this year!

Thin Layer vs Deep Level Gamification

Posted on December 23, 2013With it nearly being Christmas, I thought I would put out one more blog post before the traditional years round up! This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification. Thin Layer Gamification This covers… More…Posted in Gamification Read More ...

Thin Layer vs Deep Level Gamification

Thin vs deep gamification 1 Thin Layer vs Deep Level Gamification

With it nearly being Christmas, I thought I would put out one more blog post before the traditional years round up!

This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification.

Thin Layer Gamification

This covers things that are added to the “top” of a system. Points, badges, game like interface components. This type is less about engagement as it is about entertainment, but has its place as I explained last week. Read More ...