Gamification

Save Your Best Songs for the Encore

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Guitar 1468928560 Save Your Best Songs for the Encore

Years ago I read an interview with a musician (whose name escapes me), where he was giving advice to new musicians. There was lots of good stuff, but the one that really stuck with me was this.

Save your best songs for the encore, even if you never get the chance to play them.

At the time, this struck me as very odd. However, over the years I have started to see where this guy was going. The first thing is that all your songs should be good – if you rely on one or two and the rest are fillers, people will notice. If you are so confident in your songs that you can leave the ones you feel are best for a potentially never heard encore, you are on to a winner! Read More ...

6 Tips for Short Term Gamification

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Pblnc2 6 Tips for Short Term Gamification

A question I get asked a great deal is “Are points, badges and leaderboards enough?” The stock answer from me is usually a resounding “No, you must consider motivation and the needs of the user, think RAMP and more…” In fairness, this is good advice and you should consider intrinsic motivation over extrinsic and the like. However, the answer really should be “Sometimes, it depends what your goals are.” You see, if you are looking for a short term or short sharp engagement, PBL may well be fine. Very often in gamification we are trying desperately to get people to consider long-term motivations and engagements. Really, it is likely that it is just a single simple task that people want completing. Read a new policy, complete the training, check out a new product. Read More ...

When Should I Start Thinking About Gamification in My Product?

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Question 1462352268 When Should I Start Thinking About Gamification in My Product

TL:TR NOW!

A question I am often asked is “I am making a new product, when should I start looking at gamification?”

That is usually combined with “How much will it cost?”

The answer to the second is linked to the first, but the first is much easier to answer! Essentially, if you are considering gamification as part of your engagement strategy – build it into your plans at the very very start! As I have stated many times, adding gamification to a product when it is already built – ie patching an engagement issue – is never going to be effective. If you build it into the product and make it core, then it has a much higher chance of actually working. That doesn’t mean it is easier to do at this stage or that it will work – that leads us on to the second question. Will it be expensive? Read More ...

Gamification Thoughts in the Medium of Memes

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Information power responsibility Gamification Thoughts in the Medium of Memes

Hi all, busy week last week, but did get time to throw out some words of “wisdom” via memes. I thought I would put them here for easy reference and explain on of them a little better!

I think this first one is pretty self-explanatory. Engagement is about people wanting to do things. They find value in the activity. If they feel that they are forced to do it and that outweighs the value, they will never be fully engaged.

A brief set of definitions. There is more to be found on this in my Serious Games vs Gamification / Game Thinking page Read More ...

Gamification: What’s Play Got to do, (Got to do) with it?

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Gamification def Gamification What 8217 s Play Got to do Got to do with it

When I was researching my definition of gamification, I had a few major dilemmas. One of the main ones was the use of Game-Like over Play-Like.

Just as a reminder, I define gamification in the following way:

The use of game design metaphors to create more game-like and engaging experiences

However, it was very nearly:

The use of game design metaphors to create more play-like and engaging experiences

I have spent time previously explaining how I see the differences between play and games, you can read loads more here. At it’s most basic, the difference revolves around rules and goals. Games have extrinsically imposed rules and goals, where play doesn’t (or, at least, has far less). It is free form in its nature and from the outside looks like it has no purpose (but of course it does!). Read More ...