5 essential Ps of gamification

Ppppp 5 essential Ps of gamification

I always like to try and simplify concepts to help me explain them to people, hence I keep creating acronym based frameworks!! (RAMP, EEEE, GAME etc.).

Well, my latest is five essential Ps that gamification projects have to have to stand a chance of any success. The scary thing is, that in many projects I have seen, at least one is always missing!

  • Purpose: This covers three things in gamification. The first is many implementations lack a clear purpose. They are often the product of a conversation that starts with “I’ve heard about gamification, lets get in on that and gamify something.” The Second is the kind of purpose I speak of in my RAMP framework. A sense that what the user is involved in is worth something more than just earning points. Finally there is the fact that often many users have no idea what the system is for or why it exists!
  • Progress: Without progress, there is no way of knowing that you are heading in the right direction and at the right pace. Progress involves feedback, acquisition of skills, development of skills and more.
  • Proficiency: Linked strongly with progress, there needs to be some level of improvement and development in skills to keep people engaged. If the system does nothing more than ask the user to click “like” for points, it won’t take very long for them to master it!
  • Pride: People need to feel proud of their achievements. If a system gives them no way to feel that, then they will quickly lose interest. Pride is not a bad thing, it is key to our self-esteem.
  • People: Your potential users are people, first and foremost. Never treat them like commodities or cattle. You have to understand their wants and needs as much (if not more) than those of the system or the management who commissioned it.

If you build a system with any of these missing, you are in danger of create very shallow layers of gamification that will not hold interest for any length of time. You can also end up alienating and even angering potential users – especially if the purpose part is not completely understood by all! Read More ...

Adding badgers would be more gamification than badges.

Badger Adding badgers would be more gamification than badges

I had a great little article set up for today about forums, chat rooms and gamified social networks. However, with GsummitX London happening today and considering some of the things I am reading of late, I wanted to rant instead. Buckle in 🙂

Badges and points systems. You know them, and loads of you seems to love them. Now, precisely to sound like a broken record, in isolation they don’t work. You can’t make a task more fun, interesting, engaging – whatever noun you wish to use – by JUST adding badges (or badgers as I wrote. Now that would be fun. Mmm give a person a badger everytime they do something right and a honey badger when they get it wrong…). That isn’t gamification. It is like me adding a picture of Mario to a spreadsheet and saying I have created a game. Read More ...

Interview with Andrew Grill CEO of Kred

Kred logo Interview with Andrew Grill CEO of Kred

When I started this Blog, my actual aim was to talk about social media and influence. My focus shifted, but every now and then an opportunity to talk about it again raises its head. So, I am very excited and pleased to present a Q & A session with Kred CEO Andrew Grill.

To get us started, how about a brief intro to what exactly Kred is 🙂

Kred, created by social analytics leader PeopleBrowsr, measures influence in online communities connected by interests. Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count. It is the only influence measurement based on over 1,000 days of social data and to offer completely transparent score calculation. Read More ...

Google+ app: Plus Cut Down To Size

Google+ is hot property right now. Technology bloggers the world over are writing thousands of words a day about it (myself included).

Sitting in a kind of partway space between the simplicity of Twitter and the do a bit of everything nature of Facebook, it is a technology that is still finding its true place in the social media world.

So far, it seems that where Facebook is for communicating with friends and family and Twitter is for engaging with new audiences and meeting new friends, Google+ is for talking at acquaintances! Read More ...