Gamified UK Blog

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[Updated] What gamification is to me – My definition

Updated September 2015! As you know, over the weekend I picked a fight with Gartner over their redefinition of gamification.http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ and http://gamified.uk/2014/04/05/a-response-to-gartners-new-definition-of-gamification/ The conversation turned to a bit of a bun fight, so I...

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Gamification: Meaningful Choice

Heavy Rain. That was the name of the game that first made me understand that meaningful choices could take a game to new levels of immersiveness. If you have never heard of it, Heavy...

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Grinding to Mastery and Flow

One of the things that I noticed at gamification world congress this year, was a few people mentioning Flow in their talks. As most of my readers know by now, I love the idea...

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Gamification World Congress 2015

Well, I am back from the 2015 edition of Gamification World Congress in Barcelona and what an event it was! The organisers put on a slick, deep and incredibly rewarding conference. Day one saw...