Gamified UK Gamification Consultancy Blog

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Gamification as a Strategy

The world loves a good aaS. Software as a Service, Platform as a Service, Cloud as a Service. Everything these days seems to be “as a Service”. That means, of course, that Gamification platform providers have started to speak about Gamification as a Service. Now, there is nothing wrong with...

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Experience Points and Gamification – Getting it Wrong

Gamification often uses points, deal with it. They can form a solid backbone to a system, after all, they are just a granular form of tracking and record keeping! My issue today is with a misconception about using experience points in gamification. In games, we know that experience points are...

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GWC16 – Well That Just Happened!

Last week was the 5th edition of Gamification World Congress. I have to admit, it was great fun. There were some extremely good talks, I especially enjoyed the parallel stage that had a nice mix of academic and practical talks going on. A couple of highlights for me were Kevin Werbach and Yu...

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The Future of Gamification

Recently I was honoured to be asked to be part of a documentary about games, their history, and evolution. One of the questions that I was asked that really got me thinking was “What is the future of gamification?” I am asked this quite often and tend to go with a...

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Play in Context

As you may know, the concept of play is very important to me. I feel that it is one of the true keys to engagement in adults, but as I was speaking about recently, adults often have no idea how to play. They have the intrinsic desire to play battered...

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Product Gamification Summit

Hi Guys Recently I had the opportunity to record an interview about gamification for the Product Gamification Summit. This is an online event with free and paid options that contains interviews with about 30 experts in product creation, gamification and monetization. You will get to see favorites of mine like Amy...

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I’m Too Busy and Important to Play Games

Everyone who is involved in gamification has hit this same problem, someone who thinks they are just too busy or important to play games. You are in a meeting, selling gamification like a bad ass and you get hit with a comment like “I don’t like games” or “My employees are...

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Gamification User Types HEXAD Validation Study

I thought it would be good to finally show you all the research results from Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo and of course Gamified UK around the User Types and the survey. The link below will take you to a blog written...

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10 Top Gamification Tips – And A Question

Hi there you lovely, lovely gamification enthusiasts! First off, I wanted to collate 10 tips for gamification greatness that I published on Twitter not long ago. Keep these in mind and you are destined for great things… probably. Recognise don’t bribe. Challenge don’t patronise. Focus on solving the problem not...

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Fun and Gamification?

Often when people talk about gamification, they speak about adding fun to everyday work related tasks. The whole Mary Poppins “A Spoonful of Sugar” analogy pops up regularly.  Anyone who has stuck with this blog for a while will know exactly how I feel about her… The trouble with fun is...