Gamified UK Blog

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5 Groups of Fun

One of my on-going side projects on the site is to find out more about what people find “fun”. This does not directly relate to the motivation related content on RAMP or the User...

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A-Z of Gamification

This is a total cop-out of an article. However, I would love to hear your versions! It all came about when listening to an advert for a kids show called the Dinosaur Train, where...

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Introducing Lusory Attitude

As I have been researching play, there is a term or really a word and concept that has been hard to ignore. Ludic. It comes up a lot in papers and articles about play....

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Design compelling experiences, not addicting

A worrying trend I have noticed in gamification is people talking about making addicting experiences or applications.  You hear phrases like “Addiction loops” and “Habit forming”. I am pretty sure that their intentions are...