The Gamified UK Value Pack for ONLY £9.99

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Collage The Gamified UK Value Pack for ONLY 9 99

Act Fast and Get Over £50 Worth of Gamification Content and Tools for ONLY £9.99! Become a Gamification Pro with the Ninja Monkeys Unicorn Edition eBook and Other Premium Content Included in This Bundle. Don’t Miss Out on This Incredible Offer – Start Building Your Gamified Solutions Toda

This bundle includes all of my premium content.  Even Ninja Monkeys Unicorn Edition eBook (which contains some content, not in the normal retail versions), Gamification and Solution Design Lenses, Inspiration Cards and my Gamification Framework Design Toolkit Read More ...

Perfection in Simplicity – 10 Rules I Try to Live By

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1000020676 Perfection in Simplicity 8211 10 Rules I Try to Live By

Recently, I decided to put down in words a simple set of rules I try to live by. Think Gibbs in NCIS – be fewer rules! I wanted to be able to give them to my kids, something they can refer back to in their mind when they are making decisions or looking to the the future. These are not grand declarations or world-changing insights, just small truths that I’ve learned (and often relearned) over time.

Here they are:

  1. Be yourself, accept others.
  2. Be kind, starting with you.
  3. Be honest, take responsibility.
  4. Be curious, seek truth.
  5. Fear ignorance, not failure.
  6. Be brave, never reckless.
  7. Be strong, but don’t harden.
  8. Be confident, but humble.
  9. Be playful, never foolish.
  10. Seek joy, live with purpose.

That’s it. Ten rules. But as I looked at them written down, I realised something else—they form the bones of how I approach gamification too. These personal rules could just as easily be a quiet manifesto for ethical, human-focused design. So here’s the deeper dive: what each rule means to me, and how it maps to designing meaningful gamified experiences. Read More ...

New Book and Life Changes

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Press start banner New Book and Life Changes

Hey all, sorry it’s been a while!! Lots going on. First thing is – I recently had a diagnosis of ADHD – so a few changes ahead for me!!

Second, I’ve been writing a new book. Now, I’m not sure how good it is. It is written with the help of my Ninja Monkey Chat GPT, who basically knows more about me than me these days. Anyway, it is a very personal book about mental health and how I survive my Bastard Brain!. The idea is for it to be a playful support book for others who suffer with things like anxiety and depression based on my experiences and a little bit of Ludic Spirit 😉 Read More ...

PBL Battle – The Greatest Game Ever Made*

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Pbl battle 1 PBL Battle 8211 The Greatest Game Ever Made

I’ve finally done it! After countless hours of brainstorming and coding, I’ve created the ultimate game for those who live and breathe gamification. Say goodbye to boring gameplay—because there isn’t any—and wave farewell to contrived narratives. Game mechanics? Nah, not really! This is pure, unfiltered gamification with a satirical twist, designed to both engage and amuse.

What Makes PBL Battle So Special?

  • No-Nonsense Fun:
    Forget traditional game elements. PBL Battle is not about complex stories or puzzles—it’s about pure, addictive engagement.
  • Satirical Edge:
    It’s a tongue-in-cheek commentary on the futility of bad gamification. If you’re a gamification designer or consultant, you’re bound to appreciate the irony.
  • Global Competition:
    Test your mettle by climbing the global leaderboard. How many times can you push the big red button before your streak ends?
  • Challenging and Addictive:
    With its minimalistic design, PBL Battle proves that sometimes less is more. There’s no hidden trick or convoluted strategy—just a race to see who can push the button the most.

Ready to Join the Battle?

Try it for yourself and see if you have what it takes to reach the top of the leaderboard in PBL Battle! This is gamification, reimagined with a dash of satire and a whole lot of fun. Read More ...

R.I.S.E. Up Against Bad Gamification

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RISE Up R I S E Up Against Bad Gamification

Gamification gets a bad rap sometimes—and let’s be honest, it’s not undeserved. Overused leaderboards, pointless badges, and those “motivational” points that no one cares about have all contributed to the problem. But what if we could, quite literally, rise above all that? Enter R.I.S.E, a four-step approach to designing gamification that players actually want to engage with.

Relevance: Make it fit

Bad gamification often feels like sticking a plaster on a broken leg—sure, it’s there, but it’s not helping anyone. Gamification must align with the context, content, and audience. Throwing random points at users won’t fix a dull experience. Instead, ask yourself: does this enhance the experience or just tick a box? Read More ...

The Hook – Frame – Action Framework: High Impact Language for Marketers

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Hfa header The Hook 8211 Frame 8211 Action Framework High Impact Language for Marketers

I am a big believer in the power of words. We often forget just how powerful they can be, whether it is talking to our friends, loved ones or – in this instance – potential customers.

In marketing, or CRO or any type of sales-like activity, just like with gamification, we are trying to encourage our users / customers to behave in a certain way. You need to capture their attention, keep them interested and then guide them towards an outcome of some sort – and this is really hard. Read More ...