Author: Andrzej Marczewski

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Signposting and Gamification

Sometimes, even the best people need to be pointed in the right direction. Signpost next actions to help smooth early stages of a journey. Use “just in time” cues to help users who are...

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Gamification Design Thinking

Another day another framework. This time I can’t really lay claim to it though. This is my interpretation of Design Thinking – a very well know framework! I have mixed it with a few...

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Easter Eggs and Gamification

Now, before you get excited – this is nothing to do with chocolate! Easter eggs in this case refer to hidden surprises and extras (just like an Easter egg hunt when you were a...

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Skill Trees and Gamification

Now that I have redone the User Types, I wanted to run a small series of how elements from games can be used with gamification. If you remember, I look at Game Thinking rather...

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CaptainUp is back on the blog

I was recently contacted by the guys from CaptainUp (www.captainup.com). For those that don’t know, this is a free / affordable platform for gamifying websites and until recently I had been using it for...

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Disruptor Superhero Archetypes!

I love superheroes, I make no apology for that! A while back I did a post that compared my User Types to various superheroes and super-villains. I thought it would be fun to do...

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Exploring the Disruptor User Type

As time passes and I learn more, I often re-evaluate my past blogs and ideas – none more-so than my User Types! Now, don’t panic, I am not about to release version 3 –...