Author: Andrzej Marczewski

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Introducing Lusory Attitude

As I have been researching play, there is a term or really a word and concept that has been hard to ignore. Ludic. It comes up a lot in papers and articles about play....

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Design compelling experiences, not addicting

A worrying trend I have noticed in gamification is people talking about making addicting experiences or applications.  You hear phrases like “Addiction loops” and “Habit forming”. I am pretty sure that their intentions are...

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Signposting and Gamification

Sometimes, even the best people need to be pointed in the right direction. Signpost next actions to help smooth early stages of a journey. Use “just in time” cues to help users who are...

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Gamification Design Thinking

Another day another framework. This time I can’t really lay claim to it though. This is my interpretation of Design Thinking – a very well know framework! I have mixed it with a few...

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Easter Eggs and Gamification

Now, before you get excited – this is nothing to do with chocolate! Easter eggs in this case refer to hidden surprises and extras (just like an Easter egg hunt when you were a...