When is gamification not gamification?

1389645 14492518 When is gamification not gamification

Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

You may also like...

3 Responses

  1. SamSam says:

    I disagree that reCaptcha is a gamified system. You’re not rewarded for completing the Captcha, you’re penalized for not completing the Captcha. Basically, it’s an interruption to your normal habits which must be dealt with. It’s no more gamification than is asking for log-in credentials, or X-ing out a pop-up ad, because you cannot proceed with your activity without addressing the capcha — it’s not a choice. The fact that it is accomplishing something useful is incidental. If Google started tracking how often users logged in and from where for useful marketing purposes, would that make logging into Gmail a gamified system? I would argue no. The useful data generated is incidental to what’s actually happening: an interruption to your habits that you’re forced to dispense with before taking part.

    • My one comment would be – does reward = gamified?

      For me it is just something out of the normal, which is often all it takes.
      Good argument and I can see your point, glad it has got people thinking.

  1. December 21, 2012

    […] When is gamification not gamification? […]

Leave a Reply

Your email address will not be published. Required fields are marked *

5 × 3 =