andrzej marczewski

Defining gamification – what do people really think?

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Gamification mario chart Defining gamification 8211 what do people really think

As many of you know, I recently took exception to a particular definition of gamification that was doing the rounds. However, the positive effect was to make me think about what it really means and also started to make me wonder what other people think of it.  So, I asked them – I did a little research…

The results were interesting. I gathered 30 different definitions, some from industry experts and others from people with an interest.  They are all listed at the end, but I thought I would share a few thoughts from them. Read More ...

Top 10 Posts and Pages from 2013

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Gamification e0 Top 10 Posts and Pages from 2013

Happy 2014 everyone! Just a quick post to show you all what the top 10 pages and articles have been on my blog in the past 12 months. It fills me with joy just how popular the User Types have been!

  1. Marczewski’s User Types
  2. Marczewski’s User Types and Nicole Lazzaro’s 4 Keys 2 Fun
  3. Game Mechanics and Gamification
  4. The Differences between Gamification and Games
  5. My Gamification Framework
  6. The Effect of Time on Decision Making
  7. Supporting Marczewski’s User Types
  8. Gamification in the Wild – Examples and Case Studies
  9. Extrinsically and Intrinsically Motivated User Types
  10. Game Thinking – Breaking it Down

I’m looking forward to exploring the types more this year, but also getting some more facts and figures behind them (probably…).

My wishes for this year are to get more involved in the practical side of gamification, working closer with the industry as a whole. Doing more talks (UK, get your act together and start doing more gamification events – I am really reasonably priced 😉 ). Also, I would love to do a few guest lectures for game design students, marketing students and the like! Read More ...

Carification – Looking Back

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Carification Carification 8211 Looking Back

Hi, I’m Andrzej. I am a blogger and speaker on Carification. Now, I’m sure most of you know what this is all about, but I thought I would start with a little look at what carification is and a short history lesson on it.

So, first off, what is Carification?

There are many variations on the definition, but generally it is;

The use of car parts and components on things that are not cars to enhance user experiences.

First coined around 2002, carification was originally used to describe the act of making things that were not cars into cars or at least more car like. Who can forget the sofa car for instance? Read More ...

Teams and Competitive play.

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Cod blackopsii Teams and Competitive play

Last week there was no post from me. The reason was that I was working on rebuilding my games review site (www.yetanotherreviewsite.co.uk). Take a look, you may like it!!

Anyway, it got me thinking, as I looked over the games we have reviewed over the years. What do people like playing? Obviously the answer is – All sorts! However, it made me consider the nature of competition in games and especially gamificaiton.

The general rule of thumb is competition between people is bad mojo for gamification. It leads to bad feeling, lack of engagement, people at the bottom of leaderboards feeling less important than those at the top etc.  However, we keep using it – even though we know all of this! Often this is because we know that it will cater to at least some of the people (for instance I am using Captain Up leaderboards etc for gamifying this site).  I know it won’t appeal to everyone, but with luck it will amuse some. Read More ...

Intrinsic Motivation RAMP, Ethics, a game and an interview!

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Intrinsic Motivation RAMP Intrinsic Motivation RAMP Ethics a game and an interview

Lots happening this week, the biggest being the fact that I will be presenting at SocialNow.org this week.  As such, it has been mostly prep for that in the last couple of days, so no time for a proper blog I’m afraid.  However, I still have some bits for you.

The first.  I started writing a little game called the Green Button.  It is short and very alpha, but I would love you to have a go and let me know what you think! https://gamified.uk/green-button/index.htm

Next, I have decided to publish my personal code of ethics and offer you all the opportunity to sign up for it (and get a badge for your site 😉 ). No cost, no catch, no qualifications needed. https://gamified.uk/gamification-code-of-ethics/  Read More ...