Gamification Element: Investment

Piggy bank 1493903513 Gamification Element Investment
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Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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1 Response

  1. Nice! Investment I’d say also can place us in the position of the sunk cost fallacy, assigning something value just because some investment was made. This holds true even when that something seems irrelevant upon analysis, but if “I have invested so much on it, have to get something from my effort”, which actually causes us trouble.
    I also thought back on the investment phase that Nir Eyal talks about in his Hooked model, where the fact that the user/player invests, increases the power of the loop and the hook itself!

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