Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

The “It Should Just Work” Generation

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Hammer smash screen The 8220 It Should Just Work 8221 Generation

I was watching a young person with an iPhone the other day. I witnessed, with some amusement, this persons reaction when the phone crashed. The string of expletives that ensued left me to conclude that he had either a. lost an unsaved document he had been writing for 8 months or b. was about to break the world record on Angry Birds.

New Year – What could it Bring

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Backtothefuture delorean New Year 8211 What could it Bring

Well, in a few hours it will be 2012. Now, sadly we are not traveling in flying cars though luckily it doesn't look like the world is going to end. So what is going to happen in 2012?

I think it is pretty certain that a gajillion new social media related jobs will be created. That said, I have to wonder how long that can last.

Confessions, Klout and Contradictions

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In my third set of musings around social influence and indexing tools such as Klout, I feel it is time to confess a few things.

But first, you may have noticed from my previous posts - I am not a fan of the importance being put on the afore mentioned tools in the industry.

Apple – Sponsored by Microsoft Pie.

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1160676 yummy apple pie Apple 8211 Sponsored by Microsoft Pie

Of course that isn't true, but it could be.  In the last few days Microsoft has released some very well received apps for iOS. It started with My Xbox Live and has seen Kinectimals and SkyDrive follow.

Microsoft have had other products on the platform. Photosynth, Tag and the very popular OneNote, which has also had a big update.

Should we be talking about Rewardification and Gamification?

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Gamification 300x56 Should we be talking about Rewardification and Gamification

I have written a little about Gamification. I love the concept and have just been doing a little bit of it on my website - www.yars.co.uk. I have implemented very simple ideas like Achievements and Experience points for participation. I talk to many people about such things and they often come back with the same comments. Where is the game in that? Is that not just