Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Disruptor Superhero Archetypes!

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Disruptor archetypes Disruptor Superhero Archetypes

I love superheroes, I make no apology for that! A while back I did a post that compared my User Types to various superheroes and super-villains.

I thought it would be fun to do the same thing for the Disruptor sub-types. It has caused me some issues and I am not totally convinced by one of them, so I would love to see your comments or indeed conversation in the forums about how this could be improved. However, until then – here are the Disruptor Superhero Archetypes!

Magneto: He represents a bit of everything so is my choice for the overall Disruptor. He wants change, his way and will use any method possible to assure it! Read More ...

Exploring the Disruptor User Type

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Disruptor3 Exploring the Disruptor User Type

As time passes and I learn more, I often re-evaluate my past blogs and ideas – none more-so than my User Types! Now, don’t panic, I am not about to release version 3 – the User Types Dodecagon. The purpose of this post is to just clarify my current thinking around the disruptor type, based on what I know now.

The basic idea is still the same. Disruptors disrupt a system in some way. This may be by acting on users or on the system itself. As with the Player type, the Disruptor type is a group rather than a single type. However, I don’t tend to go into the detail as the effect on your design is generally similar for all the variations of the type. Read More ...

4 essential Neurotransmitters in gamification

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HOHONH2 4 essential Neurotransmitters in gamification

In gamification, there is often a lot of mention of things like “Neuroscience”, “Neurochemistry”, “Neurotransmitters” or “Brain Chemistry”. In particular, you will hear people speak about neurotransmitters such as Dopamine.

Neurotransmitters are chemicals that transmit signals around the brain. They all have different functions and have different effects on us. In this blog I am going to discuss 4; Dopamine, Oxytocin, Serotonin and Endorphins (DOSE). Read More ...

Top posts of 2014

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20140505 144722 Top posts of 2014

Well, Happy New Year everyone. 2014 was a good year for gamification, but 2015 is where we will come of age I feel. Below are a couple of top 10’s for my blog. The first is based on page views for blogs just posted in 2014. The second is based on comments for blogs in that year and the final is page views for all content on the site.

It looks like defining gamification was a big thing in 2014!!

Page Views for 2014 posts

1) Defining gamification – what do people really think?

Posted on April 16, 2014As many of you know, I recently took exception to a particular definition of gamification that was doing the rounds. However, the positive effect was to make me think about what it really means and also started to make me wonder what other people think of it.  So, I asked them – I did a… More… Read More ...