Target Gamification – My Top 9 Gamification Elements

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Target Gamification V1 Target Gamification 8211 My Top 9 Gamification Elements

There are some questions I am asked more than others. Today I want to give a slightly longer answer to one of them than usual! The question? “What is your favourite gamification element?”

My usual answer fluctuates between feedback (which covers anything from verbal to full online economies) or progress, which I have written about in the past. Recently though I realised that this was just not enough of an answer anymore.

The truth is, I have no one favourite element, every solution requires something a little bit different. However, there is a sort of process that I go through when designing a solution or strategy. It starts with my core or target (see – it ties in with the title!!). Then I have a few things that help to support that core, then finally something that embraces it all. Let’s start with an image. Read More ...

Gamified UK Gamification Consultancy is in Business

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Gamified official logo Gamified UK Gamification Consultancy is in Business

I am excited to announce that as of today, Gamified UK is officially opening it’s doors as a gamification consultancy.

Offering services such as solution design, talks, training and software audits I plan to add more value to the gamification industry by doing what I love.

What does this mean for the site? Well, I will still be blogging my heart out and coming up with new and improved frameworks and advice for all of you. I intend to have more involvement with research now as well, with so exciting work being released soon on the User Types HEXAD in conjunction with Waterloo University and AIT. On top of that, I would love to be able to add case studies based on the work I am doing. Read More ...

What’s in a Name Like Dave Rage?

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Image What 8217 s in a Name Like Dave Rage

A question that I am asked quite often, relates to my chosen Twitter name – @daverage.

Before we get into that, I want to clear one thing up. It is Dave Rage, not the Excel function, DAverage!

Back to the story.  Dave has-been with me since university. On one of the first nights in the halls of residence, we all decided to make door signs for each other. The thing was, no one could spell Andrzej, so they decided to call me Dave!

That stuck with me and from that day onwards, I was known as Dave. Read More ...

Using familiarity and Nostalgia to Boost Gamification and On-Boarding

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Retro game 1469615315 Using familiarity and Nostalgia to Boost Gamification and On Boarding

If there is one thing that Pokemon Go has shown me, it’s that nostalgia is a powerful tool in onboarding. The main reason I played it to start with? I used to love Pokemon – just like everyone else I knew. I was around 16 or 17 when it first appeared on the Gameboy in the UK and I immediately fell in love with it. This is a familiar story for a couple of generations as the game has managed to reinvent itself (or at least add more Pokemons) every couple of years since then!

When I heard about Pokemon go, it was not the clever use of augmented reality that attracted me, it was the chance to be Ash and go and “Catch ‘em all” that got me. Once I played it, it felt familiar. The Pokemon matched to those found in my first encounters with the game. Pikachu was there, Bulbasaur, Squirtle, Pidgey etc. I felt comfortable, as if I was in the cartoon I used to watch back in the day. Read More ...

Pokemon Go: The Good, The Bad and Some Lessons

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Pokemon go logo 01 Pokemon Go The Good The Bad and Some Lessons

Writing about Pokemon Go is almost as popular as actually playing it, so I thought I would join in the trend.

TL:TR It’s great fun but needs to have some careful consideration around safety concerns

In case you have been living under a rock for the past couple of weeks, let me just set the scene. Pokemon Go is a game based on the popular Pokemon franchise. It sees players using their mobile phones to hunt down and capture Pokemon in the real world. Using Augmented Reality (AR), Pokemon pop up all over the real world for players to capture and train. Once caught, they can be leveled up, evolved, battled with at Pokemon Gyms and more. Read More ...