rules of rewards

Three Rules for Meaningful Rewards in Gamification

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Rewards can be very powerful, which is why I have spoken about them so many times! I already wrote about the three keys of rewards (Relevant, In-Time and Meaningful). However, I wanted to just blast out a quick post on the meaningful bit of that! 1 and 2 are essential, 3 is a very big nice to have!

They have to …

  1. be earned
  2. have intrinsic value
  3. have extrinsic value

Feeling that you have earned a reward is much more satisfying than just being given the “I pushed a button” reward.

If the reward has some level of personal value to the user, like it represents the end of a tough journey to mastery, then it will feel much more meaningful.

Ideally, it should also have a real world value, This does not mean it has to be of material value, but it may add to the status of the user, or go towards a real world qualification.


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2 Responses

  1. Marcelo Augusto da Silva Costa Marcelo Augusto da Silva Costa says:

    I’m working on an app for my job of course completion, which will work to gamification as motivation in carrying out complementary activities. And in my prototype, I reward the student with badges when it publishes an article, participate in any event, among other activities. And also added a status to the user, where it gains recognition (through points earned by fulfilling the activities) according to the activities in which he participates. The idea is about this, right?

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Andrzej Marczewski
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Gamification Consultant. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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