Rewards can be very powerful, which is why I have spoken about them so many times! I already wrote about the three keys of rewards (Relevant, In-Time and Meaningful). However, I wanted to just blast out a quick post on the meaningful bit of that! 1 and 2 are essential, 3 is a very big nice to have!
They have to …
- be earned
- have intrinsic value
- have extrinsic value
Feeling that you have earned a reward is much more satisfying than just being given the “I pushed a button” reward.
If the reward has some level of personal value to the user, like it represents the end of a tough journey to mastery, then it will feel much more meaningful.
Ideally, it should also have a real world value, This does not mean it has to be of material value, but it may add to the status of the user, or go towards a real world qualification.
- My 3 main focuses for rewards and feedback
- Getting rewards right. Recognise, don’t Bribe.
- Indirect Incentives: Good or Bad in Gamification?