Narrative, story and gamification

by
853405 26871780 Narrative story and gamification

Whenever I speak to people in the circles within which I hang out, one of the things I keep hearing is story and narrative. “You have to tell your story”, “What is the narrative?”, what is the companies story”. To be honest it drives me a little nuts, but that’s by the by. The fact is, these are important things to consider. One of the things that has got me thinking, is what is the difference between story and narrative?

Story seems to have quite a few definitions. According to the Oxford dictionary it is: Read More ...

Employer Values

by
Employer promise Employer Values

First things first, thanks to everyone who has completed the User Types 2.0 survey. If you have not done so, please take a few minutes to fill it in. I am trying to make this one a little more scientific so that the results can be used to help us all build better systems!. Check out the results so far. If you have done it, but want to play with the charts a bit, you can use the User Type Analysis Tool. This lets you manually put the values in and suggests what kind of mechanics and ideas may work for the dominant user type(s). Read More ...

Europe’s Only International Forum Dedicated to Driving Consumer Revenue and Engagement using Game Thinking

by
468x60 1 Europe 8217 s Only International Forum Dedicated to Driving Consumer Revenue and Engagement using Game Thinking

The UK’s first meeting dedicated to gamification has been announced for March 26-27th in London.

Leading international gamification experts are due to speak at the first ever Enterprise Gamification Europe, a two-day event dedicated to helping marketing and digital professionals marketers and apply gamification  to help improve their business modelling in the ever-changing, completive and fast-pace game of marketing.

Following a run of recent articles in MarketingWeek and other major publications, ‘gamification’ has set the blogosphere on fire and is the talk of customer-facing marketing and sales from some of the world’s leading brands. Read More ...

The Puzzle of Problem Solving

by
Problem The Puzzle of Problem Solving

First off, can I ask you all to go and take my new User Types test? I really want to test it out. Let me know if you think to results are fair or way off. Ping me on twitter (@daverage) and thanks!

This week I wanted to outline my process of problem solving. This may sound strange and it may be utter rubbish, but many have commented on how I go about it!

Problems are like puzzles that need to be solved. You know what the desired outcome is, you just have to figure out how to get there with the information you have available. Read More ...

Nabu Smartband from Razer

by
Nabu 3 Nabu Smartband from Razer

I don’t often post press releases here, but this one excites me! Razer is a company that has produced gaming peripherals for years now. Used by pros and casual gamers alike, they always produce distinctive and interesting kit.

So when they announced they were going to release a fitness like band, I had to find out more!

It turns out they have made a competitor product to the likes of FitBit (which I use) and Nike Fuel Band (which I can’t afford!!). Not only does it look really cool, it has a boat load of features.  Rather than just a fitness tracker, it is a full features smart watch, showing you incoming calls and notifications. It is a fitness tracker, with location awareness and all sorts iof other bio data. Finally it is social, with band to band communications. Read More ...