engagement

What Is the Opposite of Engagement?

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Disengaged 2 What Is the Opposite of Engagement

In gamification, we talk about engagement a lot! After all, the whole point of gamification is to engage people and get them to do more of something!

But what is the opposite of engagement and why is it important to know this?

Firstly, let’s get our definition of engagement. I like to use the one offered by Macey and Schneider in 2008, which whilst focused on employee engagement, I think fits generally for many gamification purposes.

Employee engagement is “a desirable condition that has an organizational purpose and connotes involvement, commitment, passion, enthusiasm, focused effort, and energy”. In other words, engagement is when employees are fully invested in their work and feel a sense of purpose and fulfillment. Read More ...

What If I Don’t – A Decision-Making Framework

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Dont What If I Don 8217 t 8211 A Decision Making Framework

I want to discuss one of the decision making frameworks I use day to day. Unlike many, this takes a deliberately negative look at decision making. Rather than a lot of these things that look at “Imagine and manifest, if you want it, it will happen” or “Think of the good things that will happen if you do this now, rather than later”, this flips it and says “What if I don’t do this, what are the consequences and knock on effects”.

As an example of the two different ways of looking at a problem, let’s take my daughter tidying her room. Read More ...

Twitter: Blue Ticks and Overjustification Effect.

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Screenshot 20221106 090152 Twitter Blue Ticks and Overjustification Effect

So. Twitter is a clusterfuck right now isn’t it?

However, it does serve as an interesting example of one of the key issues gamification faces when done badly (99% of the time) – Overjustification Effect. Put simply, this is seen when the reward for doing a task becomes more important than completing the task itself.

I suffered terribly from this when I was a “power user” on Twitter. I was playing the Twitter game, trying to collect followers and likes, needing constant approval and validation. I was part of a leaderboard for my field, I was using power sharing and networking sites and all sorts of things – anything to get more followers and more likes. Read More ...

The legacy of Gamification we want to forget

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568059 The legacy of Gamification we want to forget

When those that care talk about gamification, we speak of engagement through play, games, well designed activity loops, game mechanics and elements, narratives and more.

However, even though we’ve been banging that drum for over a decade, it’s still thought of as nothing more than points, badges and leaderboards being used to bribe people into activity.

When you look back at the history of gamification, should we really expect anything else?

Pre 2010, gamification was used by few people. Nick Pelling is often cited as being the first person to officially use the word in writing way back in 2002, using it to describe the process of making non game based interfaces more like games. But if you speak with game designers, such as Richard Bartle, they will tell you the word in some form was used long before that, to literally mean making games out of experiences that were not games previously. Read More ...

5 Common Mistakes in Gamification and How to Fix Them – The Science of Gamification

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Pbb5rpegpda 5 Common Mistakes in Gamification and How to Fix Them 8211 The Science of Gamification

Gamification is becoming more and more prevalent in the software industry. Many businesses are integrating game mechanics into their customer loyalty programs, websites, and other digital products to drive engagement and increase the adoption of various features. However, while gamification has become commonplace as a trend, it’s not that easy to implement correctly. Many organizations make mistakes when incorporating gaming elements into their products. Let’s take a look at some common pitfalls and how you can avoid them when implementing gamification strategies in your own organization. Read More ...