engagement

Twitter: Blue Ticks and Overjustification Effect.

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Screenshot 20221106 090152 Twitter Blue Ticks and Overjustification Effect

So. Twitter is a clusterfuck right now isn’t it?

However, it does serve as an interesting example of one of the key issues gamification faces when done badly (99% of the time) – Overjustification Effect. Put simply, this is seen when the reward for doing a task becomes more important than completing the task itself.

I suffered terribly from this when I was a “power user” on Twitter. I was playing the Twitter game, trying to collect followers and likes, needing constant approval and validation. I was part of a leaderboard for my field, I was using power sharing and networking sites and all sorts of things – anything to get more followers and more likes. Read More ...

The legacy of Gamification we want to forget

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568059 The legacy of Gamification we want to forget

When those that care talk about gamification, we speak of engagement through play, games, well designed activity loops, game mechanics and elements, narratives and more.

However, even though we’ve been banging that drum for over a decade, it’s still thought of as nothing more than points, badges and leaderboards being used to bribe people into activity.

When you look back at the history of gamification, should we really expect anything else?

Pre 2010, gamification was used by few people. Nick Pelling is often cited as being the first person to officially use the word in writing way back in 2002, using it to describe the process of making non game based interfaces more like games. But if you speak with game designers, such as Richard Bartle, they will tell you the word in some form was used long before that, to literally mean making games out of experiences that were not games previously. Read More ...

5 Common Mistakes in Gamification and How to Fix Them – The Science of Gamification

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Pbb5rpegpda 5 Common Mistakes in Gamification and How to Fix Them 8211 The Science of Gamification

Gamification is becoming more and more prevalent in the software industry. Many businesses are integrating game mechanics into their customer loyalty programs, websites, and other digital products to drive engagement and increase the adoption of various features. However, while gamification has become commonplace as a trend, it’s not that easy to implement correctly. Many organizations make mistakes when incorporating gaming elements into their products. Let’s take a look at some common pitfalls and how you can avoid them when implementing gamification strategies in your own organization. Read More ...

The RAMP to Fun

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RAMP to Fun The RAMP to Fun

A while back I started talking about FUN again. In that post I mentioned the RAMP to Fun, but never actually posted it! So here it is in full PowerPoint diagram glory 😀

This is obviously based on my RAMP, but also on some research I did a long time ago on what people find fun.

The idea is that you need to include elements, mechanics and concepts that people will find fun – even if these do not look fun to you on the surface. As they all hook into core intrinsic motivators – some will find them fun! The more you can link together and embed – in a way that is sympathetic and sensible to the design, the better. Read More ...

What’s Your Biggest Gamification Challenge? (And Episode 3 of the podcast is out)

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Gennfqfvw48 What 8217 s Your Biggest Gamification Challenge And Episode 3 of the podcast is out

I wanted to ask you guys what you feel your biggest challenge in gamification is? For me, it is getting folks to take gamification as an industry seriously. There are many reasons for this, a lot of which we dive into in the latest Andrzej & Roman Show (Yeah shameless plug)!

Whatever the reason for this may be, it is imperative that you overcome it quickly. I’ve told this story many times, but it is worth repeating. I once sat in a meeting where less than 5 minutes into the presentation, the client just stopped me and said “I hate everything you have said so far. We don’t play games, we are too busy” Read More ...