It’s not just about money
One thing that is often asked when people talk about gamification is why use that and not just offer incentives.
Well. My first answer is always “but that is gamification”. That is usually followed with “just very basic and possibly expensive!”. Offering incentives is normally a financial concern. If you do X we will pay you Y. It is certainly a good motivator, money always is, but it does not cover other important aspects of good work. A word you often hear in my gamification blogs is engagement. Sure, money is a great motivator, but it does not help you engage with the job in hand.