Gamification

GAME: A design process framework

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GAME Framework New GAME A design process framework

Quite some time ago I released my little design framework. Well as I have been condensing my thoughts and ideas, I decided it was time to make it a little easier, so I came up with GAME.

Gather

Gather information by asking;

  • What are you gamifying
  • Why are you gamifying it
  • Who are you gamifying it for
  • How is success measured

Act

Once you have the information, act on it. Design the best solution for your goals and the engagement / experience of your users. Then you have to test it with them!

Measure

Measure the activities of the users and measure the outcomes and how they relate to your goals. Use this feedback to iterate improvements. Read More ...

Why do we use game related words in gamification?

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20140505 144722 Why do we use game related words in gamification

And, is it ok?

The quickest answer is ease and lack of maturity.

It is easy to borrow words from games like quests, missions, achievements, trophies, player and the like. It is easier than finding gamification or more “businessy” alternatives. The reason for this? Gamification has not yet matured enough to have its own set of metaphors to use. Instead we use ones from games.

Is this ok?

It all depends who you ask. Many in gamification, especially the newest members of the movement, don’t like it. It feels as though it cheapens the amazing things that can be achieved with gamification. It makes us all think of the bad times, where points, badges and leaderboards were all that was out there. Read More ...

A look at Wikipedia’s definition of Gamification over the years

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Wikipedia logo A look at Wikipedia 8217 s definition of Gamification over the years

Just out of curiosity, I had a look through some of the historical pages on Wikipedia’s Gamification entry. It was an interesting time line of the evolution of our definition of gamification, first added in October 2010 it seems. Take a look. It is interesting to see that it puts emphasis on technology based solution in 2010, which is dropped by 2012. Around 2011 the term Funware is added to the definition. This gets dropped by the end of 2012. 2012 also sees the idea of game thinking entering the core definition as well as engagement (which vanishes for a bit then comes back in 2013!). In 2013 we see the first mention of solving problems as part of the core definition. Also, Nick Pelling starts to get some credit for coining of the wold Gamification. The difinition that first comes up early 2013 remains pretty much intact right up until presnt day (April 2014). Read More ...

Ark Group KM Conference

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Logo Ark Group KM Conference

Gamification is a hot topic right now. Gartner even has it at the top of its hype cycle right now. But, what is it and has it taken off in the world of Knowledge Management?

Wikipedia defines gamification as;

the use of game thinking and game mechanics in non-game contexts to engage users in solving problems

Gartner has recently caused a bit of a controversy in gamification circles by narrowing the definition to;

the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals Read More ...

Why am I interested in Gamification?

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1389645 14492518 Why am I interested in Gamification

This is a question many ask me – including myself!

The answer is complicated I suppose, but worth mentioning here.

Many feel that gamification is nothing more than an invention of consultants hell bent on making money from corporations who want to control their employees. In some instances this may even be true!

The fact is, I got involved because of a love of games that goes back over thirty years. I have always loved games, playing them , creating them and learning from them. One of my earliest memories of gaming was my father creating me a maths games. It was very simple, on an early Spectrum. All it did was ask you maths questions and you had to answer. It would congratulate you and I seem to remember there was some graphic representation of your success. Read More ...