Definition

I was wrong: A definition of gamification that should make sense to everyone!

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Gamification 2022 taller I was wrong A definition of gamification that should make sense to everyone

I was wrong… for many years in fact. So, here I am again, banging on about definitions. I have been here before, but usually trying to push through the idea of a more academic and “correct” definition of gamification. However, over the years I have realised that this is not much use to most people! I have banged my head against more tables and brick walls that I would care to mention trying to get people to understand “no, it’s not about games…. Well it could be… urm…”

This comes down to the fact that in the non-academic world, the word gamification, or gamify sits in a series of words that essentially mean to become more of something, or to become it! Read More ...

Towards Creating an Open Definition of Gamification

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Gamification 2018 Towards Creating an Open Definition of Gamification

Ok, so here we are again, looking at the definition of gamification. I have defined it a few times, as have many others. However, this time I am approaching it from a slightly different angle.

Having just been at Gamification Europe, I have realised that my militant stand on needing a definition for gamification is right, but maybe my personal definition is a bit too flaky and the official definitions are a bit too limiting.

Depending on where you look, the generally accepted definition goes along the lines of Read More ...

The Importance of Definitions (and Why They Don’t Matter)

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The Digger and the Sports Car The Importance of Definitions and Why They Don 8217 t Matter

Yep, paradoxical title alert!

Recently I got into a very interesting debate on LinkedIn about the definition of Gamification. Now, I have long had my definition of gamification, one that doesn’t stray too far from the closest thing we have to a “proper” definition.

  • Mine: The use of game design metaphors to create more game-like and engaging experiences.
  • Proper (From Deterding et al): The application of game-design elements and game principles in non-game contexts

Whichever definition you follow or whomsoever you may ask in the industry, 9 times out of 10 you will get something along those lines. The core of most peoples definition revolves around the use of game “bits” to improve things that are not games. What they don’t often say is that it is creating a game. Read More ...

What Does a Gamification Consultant Do??

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Snapshot 3 What Does a Gamification Consultant Do

A question that I ask on a very regular basis, once I have explained what gamification is, is “What does a gamification consultant actually do?”

Well, this short video should help you get the idea!

Oh and my Gamification Journey Worksheet is still only £10 – going up to 15 soon 🙂

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What if we could never use the word Gamification again…?

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Gamification What if we could never use the word Gamification again 8230

A few days ago on the awesome Facebook group Gamification Hub – I posed the following question.

Andrzej Marczewski

If the word gamification was banned from all usage – what would you replace it with. I’d go with “game thinking” personally.

What followed was a fantastic conversation that I felt deserved to be shared. This is just a small example of the great content this group generates.

Roman Rackwitz

In this case, I would try to get rid off everything that sounds like game (because it will still confuse everyone). Read More ...