brian burke

Ark Group KM Conference

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Logo Ark Group KM Conference

Gamification is a hot topic right now. Gartner even has it at the top of its hype cycle right now. But, what is it and has it taken off in the world of Knowledge Management?

Wikipedia defines gamification as;

the use of game thinking and game mechanics in non-game contexts to engage users in solving problems

Gartner has recently caused a bit of a controversy in gamification circles by narrowing the definition to;

the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals Read More ...

[Updated] What gamification is to me – My definition

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Gamification definition Updated What gamification is to me 8211 My definition

Updated September 2015!

As you know, over the weekend I picked a fight with Gartner over their redefinition of gamification.http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ and https://gamified.uk/2014/04/05/a-response-to-gartners-new-definition-of-gamification/

The conversation turned to a bit of a bun fight, so I have now stepped away a little. However, it got me thinking about my own definition and why I use it and what gamification in general means to me.

However, I have decided to change it a little, to give it more scope and with luck make the aims clearer. Read More ...

A response to Gartner’s new definition of gamification

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20140405 165631 A response to Gartner 8217 s new definition of gamification

On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification. It would be;

“the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”

http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/

At first I chuckled. This was very similar to the definition I use in my book;

“the application of gaming metaphors to real life tasks to influence behaviour, improve motivation and enhance engagement.” Read More ...

First considerations of Gamification

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1389645 14492518 First considerations of Gamification

On thing I am asked more than any question when it comes to gamification, is how do I get started. What is the first thing I should do.

The answer they are hoping for normally is something like “Download this great framework and slap it on your product – job done”. However, this is never my answer (though at times, if it is suitable for their needs it will be part of the answer… but that’s another story!).

What I actually say is “Decide WHY you need gamification and WHAT you are actually using it for / on”. That should be the first days of discussion. Too many times you see gamification applied just because it can be applied. Read More ...

2013 Blog Round Up

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2013 round up 2013 Blog Round Up

2013 was all about gamification and loyalty for me. It saw some massive highlights as well, with trips to Portugal and Madrid to do talks as well as meeting a few great people (and a hero or two!).

It was also the year that gave birth to my Gamification User Types, the work I am most proud of so far!

So here is a round up of everything I wrote this year!

Thin Layer vs Deep Level Gamification

Posted on December 23, 2013With it nearly being Christmas, I thought I would put out one more blog post before the traditional years round up! This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification. Thin Layer Gamification This covers… More…Posted in Gamification Read More ...