[Updated] What gamification is to me – My definition

Gamification definition Updated What gamification is to me 8211 My definition

Updated September 2015!

As you know, over the weekend I picked a fight with Gartner over their redefinition of gamification.http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ and https://gamified.uk/2014/04/05/a-response-to-gartners-new-definition-of-gamification/

The conversation turned to a bit of a bun fight, so I have now stepped away a little. However, it got me thinking about my own definition and why I use it and what gamification in general means to me.

However, I have decided to change it a little, to give it more scope and with luck make the aims clearer. Read More ...

A response to Gartner’s new definition of gamification

20140405 165631 A response to Gartner 8217 s new definition of gamification

On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification. It would be;

“the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”


At first I chuckled. This was very similar to the definition I use in my book;

“the application of gaming metaphors to real life tasks to influence behaviour, improve motivation and enhance engagement.” Read More ...

First considerations of Gamification

1389645 14492518 First considerations of Gamification

On thing I am asked more than any question when it comes to gamification, is how do I get started. What is the first thing I should do.

The answer they are hoping for normally is something like “Download this great framework and slap it on your product – job done”. However, this is never my answer (though at times, if it is suitable for their needs it will be part of the answer… but that’s another story!).

What I actually say is “Decide WHY you need gamification and WHAT you are actually using it for / on”. That should be the first days of discussion. Too many times you see gamification applied just because it can be applied. Read More ...

What if they don’t want to play?

Engage Luc Picard 1024x682 1 What if they don 8217 t want to play

One of the questions I get asked all the time is,

“What if people just don’t want to play your game? How do you engage them?”.

The answer comes in two parts, both as important as each other. One you may not like, but you have to accept it!

The first is, make sure you have designed the system properly.  If you have just added some badges and a leaderboard, then you are going to engage a very small number of people for any length of time. Consider looking at the User Types and design more to support them. People often say that people don’t engage with gamification because gamification is bad. The truth is that many gamification designers are bad – and so they create bad gamification. This is true of any industry and especially new technology, just think how wrong most companies got social media at the beginning!
Read More ...

Money, Motivation and Common Sense

914483 54526013 Money Motivation and Common Sense

Here I am again, considering extrinsic rewards and their effect on motivation.

Recently I was told that it is obvious that if a person is given more money to do their job, that they will do it better and probably enjoy it more. I stopped myself quoting Deci or Pink, I smiled, politely disagreed and went on with my day. However, it got me thinking. Ignoring the research, I was wondering, what does common sense tell us about that statement.

  1. I am unhappy in my job, will I be happier if I am given more money?
    1. If I am unhappy because I am not paid enough, then yes – I will become happier if given more money. This will most likely lead to me being more motivated and engaged.
    2. If I am unhappy for other reasons, then no – more money won’t help!
    I am not engaged by the job, will this improve with more money
    1. No. There is obviously something else wrong here. If the role is not engaging me, then you can throw all the money in the world at me, it will not make the role more engaging. It may make me happier in the short term, but long term I will still not be engaged or motivated by the role itself.
    I am engaged and happy, will giving me more money make me work harder.
    1. If money is a concern for me, if it is on my mind a lot – then yes, that is quite likely.  This is because it will be one less thing on my mind to distract me from doing my best work.
    2. If money is not a concern for me, then money won’t really have much of an impact!

    Very unscientific of course, but it makes sense to me.  Money is part of the most basic needs in a modern world, it is part of survival.  If you don’t have enough of it to cover your needs, it will be a concern for you and will potentially affect the way you are working. However, if you are not engaged in the job, maybe it is a deeper problem, either the job is not right for you or you are not right for the job. Read More ...