A response to Gartner’s new definition of gamification

20140405 165631 A response to Gartner 8217 s new definition of gamification
Andrzej Marczewski

Andrzej Marczewski

Gamification Consultant with Motivait. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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15 Responses

  1. Avatar Asit says:

    1. 120% agree. No wonder Gamification rep is low.
    2. Other offline examples
    – All sales receipts in China having a scratch code for a lottery in order to encourage consumers to ask retailers to issue a formal receipt ( which in turn boosts govt tax revenue).
    – Use of RED ZONE and GREEN ZONE in many schools to discipline students is a simple use of “badges” to drive behavior change. Similarly is the use of STICKERS to grade school homework, which kids dig and love to collect.
    – All in pack collection schemes are an example of Gamification , where in the items being collected are analogous to points and badges.

  2. Avatar pav says:

    Gamification is as much technology as psychology is technology.

  3. Avatar Federico D. says:

    I totally agree with you Andrzej. Period.

  4. Avatar Preben Frenning says:

    Spot on Andrzej. Gamification outside the digital sphere can be just as fun, if not more. For example the good old “Speed Ticket lottery”, which is what sums up the essence of Gamification IMO. – Solving problems with “fun” invoked by game mechanics.

    • Avatar rich_wallace says:

      Agree with both. It’s excellent to see the passion this has invoked. I can’t help wondering if part of the problem is that there aren’t enough non-digital examples of great gamification. Everyone uses the Speed Ticket Lottery / McDonalds Monopoly and Piano Stairs examples.

      These are all great but perhaps Gamification and Engagement designers should not limit their clients thoughts just to online engagement?

  1. April 5, 2014

    […] On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification.  […]

  2. April 7, 2014

    […] On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification. It would be; “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals” http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ … Continue reading →  […]

  3. April 8, 2014

    […] badges, and leaderboards as its examples of what “game mechanics” are (among the many flaws with its definition). It’s not that points, badges, and leaderboards (PBL) are terrible. […]

  4. April 13, 2014

    […] As you know, over the weekend I picked a fight with Gartner over their redefinition of gamification.http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ and http://marczewski.me.uk/2014/04/05/a-response-to-gartners-new-definition-of-gamification/ […]

  5. April 20, 2014

    […] Here is Andrzej Marczewski reply […]

  6. May 15, 2014

    […] Först tjoade jag och höll med. Sen reflekterade jag. Därefter läste jag en hel del respons från kluriga individer. Till sist insåg jag att jag inte höll […]

  7. June 6, 2014

    […] dobott a gamification állóvízébe, és számos cikk jelent meg, amelyben azt taglalják, hogy mennyiben más ez a leírás a korábbi meghatározásokhoz képest. Amint azonban azt Farkas Máté, a gamificationnel […]

  8. August 21, 2015

    […] for gamification? Well, my hope is that it offers us some breathing space without them trying to redefine gamification or even speak about it in any […]

  9. September 6, 2015

    […] As you know, over the weekend I picked a fight with Gartner over their redefinition of gamification.http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ and http://gamified.uk/2014/04/05/a-response-to-gartners-new-definition-of-gamification/ […]

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