Gamification: Seamless Integration

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Continuing on from last week’s headline grabbing “The Death of Gamification” post, I want to talk about another aspect of gamification that should be kept simple.


In many cases, gamification is meant to add some kind of layer of engagement to a process and possibly even fun. What it is not meant to do is add extra effort for the end user. With that in mind, how you integrate it into your tasks or processes is critical.

If a user thinks that it is too much effort to play the game, they just won’t play. It should all be as seamless as possible.

Automate everything that can be automated. If it can’t be automated, do it in the back office without the user seeing it. In cases where the gamification layer actually needs input from the users, such as Quora or Yahoo Answers, it has to be as easy as possible and the rewards should definitely be automated!! At no point should the users feel like they have to go out of their way to be involved in the “game”. In the cases where user interaction is needed, be sure that the reward is worth it. Nothing is more likely to stop users interacting, than if they can get the same value reward by doing nothing! (Hindsight Edit – This applies to simple grinding tasks. If the user is intrinsically motivated, they will keep doing the task whatever extrinsic rewards there are.)

After all, for the most part, we are trying to make things more interesting, more engaging and more productive for everyone. If your integration makes it harder to achieve their task, it is hardly worth it.

KISS – Keep It Simple Stupid!

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3 Responses

  1. Leebrown Leebrown says:

    Funbox Media Ltd yesterday released a free iOS app which we believe is the 1st app to gamify Twitter.

    The app is called TweetDAQ. Please give it a try and feel free to contact us to discuss further

  1. December 21, 2012

    […] Gamification: Seamless Integration […]

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Andrzej Marczewski
About Andrzej Marczewski twitter facebook    
Gamification thought leader and evangelist, I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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