Gamification 2 Years On: what is it now, why is it still important?

What is gamification Gamification 2 Years On what is it now why is it still important

Andrzej Marczewski

Gamification Consultant with Motivait. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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3 Responses

  1. Tim Ryan says:

    Really enjoyed this post Andrzej and the evolution of your understanding
    around Gamification. It encouraged me to look at our own product that wasn’t originally intended to be classified within the gamification category but is aligned with your analysis and definition.

    You readers might like to see Entrepreneur Magazine’s “100 Brilliant Companies for 2013” list and the 10 selected within the Gamification category. Here’s the link: http://www.entrepreneur.com/article/226706

    YouEarnedIt.com was included in the top 10 list for Gamification and I’ve attempted to break down the gamification elements based on your article and images:

    Fun – Facebook-like transparency, social sharing, and simple user experience create stickiness and repeat usage

    Compliance – Through positive reinforcement, users are encouraged to repeat “good” behaviors and/or model the behaviors of others

    Intrinsic Motivation – Positive recognition by peers and managers serves as incentive to repeat behavior

    Extrinsic Motivation – Reward points serve as icing on the cake and encourage employees to collaborate, help out and work hard to gain points redeemable for products, donations, gift cards and unique company experiences.

    Thanks for your thoughtful article and analysis.

    Tim Ryan
    @disqus_maeKqcOqZ0:disqus
    @YouEarnedIt

  1. September 3, 2013

    […] A Long, Long Time Ago Just over 2 years ago, I posted an article called “What is Gamification and Why is it Important?” I rediscovered it the other day and (Gamification 2 Years On: what is it now, why is it still important?  […]

  2. September 4, 2013

    […] A Long, Long Time Ago Just over 2 years ago, I posted an article called “What is Gamification and Why is it Important?” I rediscovered it the other day and  […]

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