Gamify your drive home

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One of the day to day activities that I gamify in my life, is driving. More specifically, driving economically. Best of all, you don’t need to have some expensive gamified car (like the leaf) or any apps.

My car, like most now, has an on-board computer. I have this set to always show me my current miles per gallon (MPG). The game that I play with myself revolves around keeping the MPG number as high as possible. I do this by basically driving sensibly. Not having the air-con on all the time, being in the right gear etc. It is a very simple bit of gamification that revolves around two basic mechanics. Feedback and reward. Read More ...

Teams and Competitive play.

Cod blackopsii Teams and Competitive play

Last week there was no post from me. The reason was that I was working on rebuilding my games review site ( Take a look, you may like it!!

Anyway, it got me thinking, as I looked over the games we have reviewed over the years. What do people like playing? Obviously the answer is – All sorts! However, it made me consider the nature of competition in games and especially gamificaiton.

The general rule of thumb is competition between people is bad mojo for gamification. It leads to bad feeling, lack of engagement, people at the bottom of leaderboards feeling less important than those at the top etc.  However, we keep using it – even though we know all of this! Often this is because we know that it will cater to at least some of the people (for instance I am using Captain Up leaderboards etc for gamifying this site).  I know it won’t appeal to everyone, but with luck it will amuse some. Read More ...

Why does Gamification Fail?

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A question I get asked a lot is, “Why does gamification fail?”. Gartner said that by 2014, 80% of gamified systems will fail due to poor design. My question is, what is poor design? I had thought that it was really just implementing “thin layer” points, badges and leader boards to a system that was already not working. Whilst that is true, it actually misses out on some important extra factors.

So, with that in mind, here are some reasons that I feel will contribute to gamification not working. Read More ...

Rewards and Reward Schedules in Gamification

Reward schedule Rewards and Reward Schedules in Gamification

Anyone who has read a few of my blogs will, by now, be under the impression that I am not the biggest fan of rewards. Well, that is not entirely how I feel.  Those that have read earlier blogs may remember something I said – “Rewards should recognise achievement, not be the achievement”.  I also found myself saying in an email “Gamification at the moment is often nothing more than an attempt to illicit Pavlovian responses to external stimuli”. I know, how up myself does that sound – but it’s true.  The way many people are using rewards are as a way to encourage people to do things – like giving a dog a biscuit for rolling over on command Read More ...

Harry Potter and the Gamification of School

1326285 97973871 Harry Potter and the Gamification of School

When I was a kid a school (long before Harry Potter had been thought of – and gamification for that matter…), teaching methods generally sucked. A teach stood at the front of the class, dictated out ancient notes and you had to write them down in your exercise book. If you didn’t pay attention or did something the teacher did not like, you got a board rubber thrown at your head. There was no intrinsic enjoyment to be had from the learning process; it was all drained by the way we were taught. This was not unique to my school years; it had been this way for decades. Read More ...