The Hype is Over – Gamification is Here to Stay

Emerging tech hc The Hype is Over 8211 Gamification is Here to Stay
Garnter Hype Cycle 2015
Andrzej Marczewski

Andrzej Marczewski

Gamification Consultant with Motivait. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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8 Responses

  1. been reading on gamification in the hype cycle for a presentation and found out that gamification did not disappear but actually Gartner moved it from the technology hype cycle to the digital marketing hype cycle, where it stands in the lowest part of the through of desilusionement. not sure about Gartner’s validity in stating it, but still, it’s worth something 🙂

  2. Avatar Suzie says:

    Game design elements that form the basis of gamification have psychological influences that we, as social human beings, simply can’t avoid.

    Leaderboards and point systems may be applied out if context and in many cases prove to be useless but when compared to other people’s point totals it envokes benign envy that leaves people with desire to prove that they can be better than their peers. This tends to increase the popularity of apps using point systems.

    Gamification isn’t just a fad, it will stick around no mater what Gartner Hype Cycle says.

  3. just shared your tweet on my site: http://t.co/GLHgAezkTY

  4. good to see it make it over the curve

  5. Couldn’t have said it better! That tweet is now on my @RebelMouse http://t.co/lRNaTtkAEy http://t.co/GLHgAezkTY

  1. November 18, 2015

    […] el año 2014 Gartner actualizó su definición de gamificación y a muchos profesionales del sector no les acabó de convencer la nueva propuesta. En verano de este año, cuando la misma compañía actualizó su Hype Cycle for Emerging […]

  2. March 24, 2017

    […] man på Gartners hype kurve – en kurve udviklet til at forudsige, hvornår nye teknologier og begreber kommer til at få […]

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