Loyalty

Your Cart Abandoned You For a Reason

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File 00000000567061f78d6f984ee44b7b41 Your Cart Abandoned You For a Reason

Abandoned cart emails are one of those things that sound almost too obvious. Someone puts a shiny new kettle in their basket, forgets about it, and you gently nudge them a day later with an email that says: “Hey, you forgot something.” Simple. Effective. And for retailers, often the lowest-hanging fruit on the tree.

But then, a few days later, things get weird. Suddenly, the kettle has developed friends. Now your inbox is full of toasters, microwaves, sandwich makers, and possibly even a smug little milk jug. Somewhere in the retailer’s system, a switch has been flipped from “remind” to “relentless.” Read More ...

Ecommerce: The Nexus of Delight & Retail Optimisation Mechanics

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Nexus of delight 3 Ecommerce The Nexus of Delight amp Retail Optimisation Mechanics

Gamification has been a huge focus of my life, but the last few years have seen me change my career quite dramatically. I find myself in a role that no longer revolves around using game mechanics and the like.  Instead, I am focused on improving online retail experiences through testing, optimisation, personalisation, merchandising and so on.

Whilst gamification may seem a million miles away from this, there is actually very little difference. They are both focused on behavioural change – they just use different mechanics. Read More ...

Gamification: Is Loyalty Going Wrong?

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JTP4lm03tJzbYcJvHOYV 907kf Gamification Is Loyalty Going Wrong

This article is interesting, as it shows consumer groups are converned about loyalty schemes in retail that use challenges to encourage more spending. https://www.bbc.co.uk/news/articles/ceq33z0gxj4o

Consumer groups have raised concerns over new “challenges” introduced by major UK supermarkets, including Tesco, Sainsbury’s, Asda, and Morrisons, that reward shoppers with extra loyalty points for increased spending. These challenges, part of increasingly sophisticated loyalty card schemes, could potentially lead to overspending. While supermarkets claim these schemes offer better value and personalised savings, consumer group Which? and debt charity StepChange warn they could encourage people to spend beyond their means. The caution comes amidst rising food prices and the average person holding loyalty cards for three different supermarkets. Read More ...

The Importance of Offboarding

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Offboarding 2 e1639665586873 The Importance of Offboarding

A million years ago (well 2013) I did a talk at my first big conference – Gamification World Congress ’13. I chose to talk about a potential framework for a gamified career path, using a game board, constant feedback loops etc.

Career 2.0 Gamification of a Career – GWC Talk

It was a decent talk and the concept was, if I do say so myself, a bit ahead of its time. That said, I do see elements of it in the real world now, which is awesome!

I spent time then and have done a lot since, talking about the importance of onboarding new members of staff. However, I know now, that I missed a very important part of the employee journey – Offboarding

I did a quick search for a definition of offboarding and found this one that I felt was interesting.

Offboarding is the process that leads to the formal separation between an employee and a company through resignation, termination, or retirement. It encompasses all the decisions and processes that take place when an employee leaves.

  • Transferring that employee’s job responsibilities
  • Deactivating access rights and passwords
  • Turning in equipment
  • Conducting exit interviews to gather feedback

https://www.bamboohr.com/blog/offboarding-why-it-matters/

Read More ...

New Solution & Gamification Design Lenses Card Deck

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20210826 162544 e1639666992327 New Solution 038 Gamification Design Lenses Card Deck

For the first time in a while, I have a sort of new product for you! The Solution & Gamification Design Lenses Card Deck!

Basically it is a series of cards that contain questions related to various frameworks I use in my life as a solution designer. They cover ground from the User Type HEXAD, to the COM-B behaviour change model and lots in between – including the “What’s the worst that could happen” card!

Available through DriveThruCards, they come as a deck of 44 cards – which is actually 2 decks of the 22 cards, just to try and make them better value for you. I am also providing a downloadable deck for you if you want that instead.

Buy Them!

The link to the physical cards is https://www.drivethrucards.com/product/362861/Gamification-Design-Lenses

You can get the download and print deck from here [purchase_link id=”8718″ style=”plain” color=”” text=”£10 Download Buy Now!” direct=”true”]