My 3 main focuses for rewards and feedback
One of the key things that I consider when looking at anything in gamification is how feedback is going to be handled. For me, feedback is anything that gives a user some understanding of...
Category: Loyalty
Forget loyalty, how about liking?
Over the last few months I have seen more and more people in gamification changing their messaging. Rather than speaking about gamification, they have started to speak about loyalty. It makes sense, with gamification...
2 major lessons Apple has just taught us about loyalty
Another 6 months – another set of Apple tech announcements and pending products. Bigger phones, better software and a Watch (which I will probably speak about soon enough around what this could mean to...
Gamification: Pervasive User Centric Design
A spelling mistake, auto-correct and a lack of concentration led me to researching totally the wrong thing recently. I was looking into a blog on Persuasive design, but ended up looking at articles on...
1 element that makes Godus sticky, but suck as a game
In this article I am discussing the iOS version of Godus I love god games, games where you get to influence the development of a world. Sim City, Civilisation and of course Populous we...
Points and Badges in Gamification – Not totally evil.
Over the last few days, the conversation about the use of points and badges has come up several times with several different people. The stock answer in gamification these days is that points and...
Collection of gamification thoughts from the last few weeks
Hi all. Not a real blog as such today, just a collection of things I have been doing and saying for the past week or so! A Video First off, the video of my...
A Formulaic Approach to Loyalty – the 4 Keys
Still looking at loyalty this week, I wanted to see if we can create a more formulaic approach to it. Now, huge caveat – there is no proof or evidence to support this in...
Loyalty: What is it and how do you cultivate it?
I have been meaning to write about this for a while, but it wasn’t until I answered a question for someone yesterday that I had some words that actually made sense to me! Old...
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