Amazingly the question “But what if people get addicted to the solution and stop working” has come up in more than one conversation with clients over the years. It’s an interesting question, that is...
I often get asked what my favorite gamification element or elements are, but no one ever asks what ones I dislike! So I thought I would ask you guys the question and offer my...
Overjustification Effect Before we get onto Underjustification effect, let’s talk about its inspiration. Many of you will know about The Overjustification effect, first described by Daryl Bem in his work on Self-Perception theory in...
Chatting to my daughter today and she was telling me about the latest incentive/bribe scheme the school was running to get kids using RM Easimaths – a gamified maths app. The app, by the...
Happy New Year everyone. I was going to start the year with a little article on how I problem solve, but an opportunity arose to write about something that I have been wanting to...
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