4 Simple Questions To Transform Your Gamification Implementation

WWWH 4 Simple Questions To Transform Your Gamification Implementation

It is simple to jump to solutioneering as soon as you feel you have a problem that needs fixing. However, taking a step back and asking 4 simple questions can save you time and money in the long run.

  1.  “What is the problem”
  2.   “Why do we need to fix it”
  3.   “What needs to change to fix it”
  4.   “How do we do that”

What is the problem?

First, you need to explore What you are wanting to change. This is the easy bit and is likely to change, but it is a start. Be as specific as you can, but be open minded as you explore further!

Most people already have this in mind when they first go to someone asking for gamification.

Why do we need to fix it?

I have spoken about this in the past, but it is so important that I like to bring it up from time to time. Read More ...

Emotions and Gamification

Emotions Emotions and Gamification

You may have noticed in my newest design framework that I mention emotions for the first time (I think) as a full consideration in my design process. I am by no means the first to think about it in a design framework. If you look at the MDA framework the authors describe the aesthetics as:

the desirable emotional responses evoked in the player, when she interacts with the game system.

Later a more gamification focused framework, the MDE framework 2, dropped aesthetics and replaced them directly with emotions. Read More ...

A Revised Gamification Design Framework

GDF Overview A Revised Gamification Design Framework

I have created various gamification design frameworks over the years and this is the latest.

It consists of three main phases; Define, Design / Build and Refine. Each phase contains iterative steps to consider as you build your solution.

Big thanks to Roberto M. Alvarez Bucholska for being a great sounding board for some of this!!

Discovery

The discovery phase is all about unearthing the real problem that needs solving and then understanding more about the people you are solving it for. It consists of three mains steps. Read More ...

Are You Building a Solution Looking for a Problem?

Bigweld Are You Building a Solution Looking for a Problem

One of the big issues I see in gamification and many young industries is the issue of building a solution for problems that don’t really exist!

“We are using a gamified solution to increase engagement”.

“Awesome, why?”

“Um, because it will increase engagement…”

“Cool, but why, what problem have you identified that can only be solved by investing in gamification?”

“Um…. go away I hate you…”

This happened a lot with social media. Everyone needed to be on Twitter but had no idea why, or how to use it. Read More ...