A very common question in gamification is “What is the difference between Intrinsic and Extrinsic” when talking about rewards and motivation. Well..
Engagement. A word that is thrown about in gamification with all the abandon of a child dancing and singing to Frozen…
The thing is, what exactly are we talking about? What is engagement.
As ever, I took to the dictionaries to see what the word on the street is. Looking up engagement is a fruitless task as you get such gems as
A formal agreement to get married
And
The action of engaging or being engaged
However, looking up engage is a far more satisfying experience.
[with object] Occupy or attract (someone’s interest or attention)
With it nearly being Christmas, I thought I would put out one more blog post before the traditional years round up!
This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification.
This covers things that are added to the “top” of a system. Points, badges, game like interface components. This type is less about engagement as it is about entertainment, but has its place as I explained last week.