Gamification: Overjustification Effect and Cheating

Disruptor journey Gamification Overjustification Effect and Cheating
The Disruptor Journey

Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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27 Responses

  1. Michelle AndreassenMichelle Andreassen says:

    Great article. Made me smile as I recognized myself here and there – I am saving up likes in order to get the next badge and I do confess to regularly checking up on my position on the leaderboard rather than reading your articles every time 😉 Have even thought about watching your very, very few (yes this was a slightly hidden complaint) videos multiple times in order to get a badge, but cheating isn’t the way I want to go. So I guess there’s still hope for me!

    • Hah. Yes. I am writing he next video based on creating simple pbl systems. Need to do a follow up on user types as well!!

      Thanks for not bending the rules (cheat is such a harsh word 😉 )

      • Michelle AndreassenMichelle Andreassen says:

        You’re welcome.
        And by the way – maybe you could just list some video examples in your articles, to give us a chance to reach the 25 and 50 videos badge 🙂

        • Achint NigamAchint Nigam says:

          ahh.. so we are indeed gaming the system and on similar lines, though I did not see this, but made similar recommendation to the mod of this blog on twitter.. 😉

        • Achint NigamAchint Nigam says:

          on the funny side, if you follow my steps, then the mod is gonna block both of us.. 😛
          he has issued me a yellow card already.. 😉

        • Achint NigamAchint Nigam says:

          Just checked Yu-kai blog, you are one of top 10 there as well, try to defeat me there, it will be easy for you but the path will be difficult.. 😀
          All the best, I will check next Monday on your rankings on both blogs.. 🙂

          • Michelle AndreassenMichelle Andreassen says:

            I guess the answer from me should be: Challenge accepted! But it won’t be, not this time. I may be an Achiever, but right now I don’t have time to be an over-achiever. Have fun with your game 😀

          • Achint NigamAchint Nigam says:

            will wait for some1 to catch up in next 2-3 months.. with 150k lead.. I am safe.. nd off the system.. 🙂

      • Michelle AndreassenMichelle Andreassen says:

        Aw man, I just lost my second place to the cheater. Not cool Achint 😉 I apologize in advance if this drives me to bend the rules :O

        • Achint NigamAchint Nigam says:

          Game on… you have two places to defeat me by any hook or crook, one is here, other is Yu-kai blog, here I will keep it competitive, but on Yu-kai you need to work extra hard to defeat me. Though I have leverage at this place, as on the other blog I do not get points for comments, while other player do get.

        • There is a new badge to find that also has a video to watch 😉 Have to look pretty hard to get it now though 😀

    • Achint NigamAchint Nigam says:

      it is not cheating, it is grunt work.. seems u r not a big fan of Yu-kai videos.. 😉

  2. Achint NigamAchint Nigam says:

    Another learning is that do not extend the leaderboard way beyond what the player can actually achieve, if by having content for 5000 point you make a leaderboard for 500,000 points, then also it is a problem. 10,000 is still acceptable (non spam comment .. ;))

    • That is an interesting point – never noticed how high legend is. So, in theory there are 140 points available on each post. (Comment, Like, G+,. Tweet, facebook share).

      On this site there are about 160 posts and 20 pages. That gives you the chance to gain about 25000 points at the moment. This does not include logging in, getting new users on board and visiting.

      I add 50 posts a year. So by the end of this year there would be another 7000 points to be had in this year – playing by one series interactions per post.

      By the end of 2014, doing nothing other than the basics you could have 32000 points (Level 24). If you do more, like watch videos, add more comments, send more visitors etc, this will be more.

      The game has to be able to last beyond the minimum, but as you say, 650,000 is not possible. As such, I have reduced the points needed to get to everything after Level 22 (the highest anyone has yet). The top level 30 is not 100,000.

      I have also increased the point value of a few non basic actions 😉

      • Achint NigamAchint Nigam says:

        what I was thinking about this in the morning inside the gym was, to keep the next to the next milestone hidden, making it curious. So like you show I have gained 1000 and xyz badge, and the next abc badge is at 5000, but above it is always hidden. So as your game expands so does the badges/levels.

      • Achint NigamAchint Nigam says:

        Other point is, is it ethical for the moderator to play in the game (may write a blog post on it ), as he/she has the controls, what if he/she cheats, who will moderate then.. 😛

        • Depends on the game really. Personally i would not use the moderator power to change your score (for instance). I would say that a site that has lots of mods, they should have a different game. I used to do this for my review site. Public had punchtab, mods had a custom system I set up for rewarding new posts and moderator type stuff. They are two different behaviour sets. For general public I want engagement and shares. For admins I want contribution and help.

          Now, on here, I am high up because I forgot about the system and that I was logged in to it and just left it. I am now always logged out, so can’t gain more points 😉

      • Bo ArmstrongBo Armstrong says:

        Foursquare is easily disrupted by cheating. Because so many locations are available to check-in to at any given time and GPS location, you can check into one then immediately check-in to another without moving. This not only falsely awards points, leaderboards, and badges, but also affects Foursquare’s location accuracy in the future. Eventually, if enough people play by the rules, Foursquare might be able to tell if you are cheating or not because you are too far away from a common check-in spot, but for now it’s totally possible to disrupt their system.

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